Überrito Fresh Mex Opens Newest Restaurant Near Champions Golf Club in Northwest Houston, TX
March 21, 2023 // Franchising.com // HOUSTON, TX - Überrito Fresh Mex announced today that its newest restaurant is officially open off Cypress Creek Parkway near the Champions Golf Club. Located at 5603 FM 1960 West, the new Überrito is open from 11:00 a.m. to 9:00 p.m. seven days a week for dine-in, take out and delivery.
“We are thrilled to bring our fast casual Fresh-Mex approach to another location in Houston,” said Pete Pascuzzi, CEO of Überrito and MRI Heritage Brands, Inc. “At Überrito, we go above and beyond the burrito to a land of fresh ingredients and unexpected flavor combinations. Created in our own kitchens, these tastes include fresh, house-made salsas, chips, guacamole, and even our own special marinades for meats. Überrito offers guests a myriad of choices including 4 different tortilla flavors, 7 protein choices (including seafood and fish), 3 flavors of rice (including cauliflower rice), 3 different types of beans, 15+ toppings (from jicama slaw to roasted corn) and 8 different house-made salsas. While Tex-Mex is at our core, we have something to satisfy every appetite or portion size, whether you’re a meat lover or even a vegan.”
Prior to the opening, the Überrito food truck has been serving locals a sampling of what’s to come.
“Even before officially opening our doors for business, the community has been overwhelmingly supportive,” said Pascuzzi. “From the Chamber of Commerce to city officials and neighboring businesses, the community of Northwest Houston has been nothing short of amazing. We couldn’t have picked a better place to open our newest restaurant.”
For nearly a decade, Überrito has drawn in crowds for its hand-made Mexican food rooted in a tradition of fresh, hot, and fast with a generous dash of Southwestern hospitality. Today, that set of core values, along with its tradition of quality, variety, and experience, still determines the restaurant’s direction and has kept the brand on solid footing.
“There is something classic and quintessential about Überrito that everyone can relate to,” added Pascuzzi. “Almost everyone can relate to a freshly made burrito, bowl or taco because people are driven by an emotional connection to our authentic food.”
SOURCE Überrito Fresh Mex:
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