Yogurtland Signs Agreement in Houston
March 22, 2023 // Franchising.com // Irvine, Calif. - Yogurtland today announces the signing of an agreement for new locations in the Houston market. These Houston locations will also debut a new Yogurtland store design, indicating the brand’s ongoing drive to excite today’s customer.
New franchisees and Sugarland residents Yasir Akhtar and Sameera Rauf seized on the opportunity to bring this well-established brand to a new community. As owners of an independent insurance company and parents to three children, the couple was exploring different options to expand their business portfolio with a strong revenue engine and limited operational stress.
“We were particularly drawn to the frozen yogurt industry, consistently popular as a fun, healthier, and customizable dessert experience, and ultimately to the Yogurtland brand, given its strong brand recognition,” said Akhtar. “We look forward to introducing more of the greater Houston community to their new favorite treat!”
Akhtar and Rauf look forward to introducing the new Yogurtland store design, which will bring a refreshed look that highlights the brand’s quality ingredients and local dairy, as well as its core values and philanthropic endeavors.
Yogurtland founder and CEO Phillip Chang, who moved to California from Korea when he was 21, revolutionized the industry by removing the barrier of the counter from his frozen yogurt shops. With this innovation, Yogurtland invited customers to build their own frozen yogurt desserts and create a memorable experience beyond what’s in the cup.
“Yasir and Sameera are ideal franchisees, with their business ownership experience and connection to the fun, family atmosphere found in each of our stores,” said Yogurtland President Sam Yoon.
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