Caring Senior Service Honors Owners at Annual Conference

By: Caring Senior Service | 0 Shares 93 Reads

March 30, 2023 // Franchising.com // SAN ANTONIO, Texas - Caring Senior Service, a non-medical home care services company, celebrated its business owners and corporate staff with a variety of awards and offered educational seminars at its 2023 annual conference in Cancun, Mexico March 3–5.

“Our owners are the reason for our continued success, and this conference is a way to show them just how important they are to the Caring family,” said Caring Senior Service founder and CEO Jeff Salter.

Each year, the highlight of the conference is the announcement of the Hedgehog Award, which is given to the business owner that most embodies the spirit and entrepreneurship of the Caring Senior Service methodology. The award is named after the fable, “The Fox and the Hedgehog,” in which the fox uses a variety of methods to attack the hedgehog while the hedgehog uses only one in his defense: curling up into a ball. This single, but highly effective, preservation method shows the hedgehog’s ability to focus on a single path.

This year’s winner is Lara Harris, owner of the New Braunfels, Texas location. Harris is a second-generation Caring Senior Service owner and got her start working alongside her mother, Cathy Trlica, for the past 15 years. The married mother of two daughters has a degree in interior design and developed her management and leadership skills through a Christian business leadership forum called C12.

“Lara has a huge heart for seniors, her caregivers and her staff,” Salter said. “She follows the Caring model and has helped lead our most successful Caring location for years while also caring for her own family. Like the hedgehog in the fable, Lara is a dedicated and focused individual who happily does her work and makes things happen.”

In addition to the Hedgehog Award, Caring Senior Service presented the following awards during a ceremony held at the conference:

Voice of Caring: Given to the owner who sets the tone for the Caring Senior Service brand, this award was presented to Seth Weisleder, owner of Caring Senior Service of Essex County, New Jersey. Weisleder consistently shows what Caring Senior Service does in the community and creates moments that live beyond a visit to a referral source, a Facebook update, or a Teams notification.
The John Hancock Sign ‘Em Up Award: This award is given to the owner with the most new clients admitted. This year, Brandy Andersen, owner of Caring Senior Service of Wasatch, Utah, was presented with the award.
Shaking the Bushes: This award, given to the location with the most referrals from referral sources, was presented to Rick Casey, owner of Caring Senior Service of Houston, Texas.

SOURCE Caring Senior Service

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