F45 Names Tom Dowd as Chief Executive Officer and Mark Wahlberg as Chief Brand Officer

By: F45 | 2 Shares 321 Reads

AUSTIN, Texas - (BUSINESS WIRE) - March 30, 2023 - F45 Training Holdings Inc. today announced that it has strengthened its leadership team with the naming of a new Chief Executive Officer and Chief Brand Office.

Tom Dowd has been appointed F45’s new CEO, effective immediately. He succeeds outgoing interim CEO Ben Coates, who remains on the Company’s Board of Directors. Mr. Dowd is a seasoned operator who spent 25 years at GNC Holdings in a variety of executive leadership roles and, more recently, co-founded Performance Inspired™. Mr. Dowd was one of the early investors in F45.

“Tom has significant experience building successful franchise model and consumer goods businesses, cultivating globally resonant lifestyle brands, and developing high-performing teams, making him well suited to lead F45 into the future,” said Gene Davis, Chairman of F45’s Board. “We are delighted to bring Tom onboard."

“I couldn’t be more energized to be named CEO,” said Mr. Dowd. “I look forward to collaborating with the talented and passionate F45 team, as well as the Board, to take the business and brand to the next level for the benefit of all of our stakeholders.”

In addition, F45 investor and brand ambassador Mark Wahlberg, who has been a member of the Company’s Board since March 2019, has been named F45’s Chief Brand Officer, effective immediately. Mr. Wahlberg is a fitness enthusiast and successful entrepreneur. He has built multiple brands across the retail and consumer goods sectors, including having co-founded Wahlburgers, Municipal Apparel, and Performance Inspired™.

“Just like our incredible training community, F45 has been laser focused in recent months on getting stronger and stronger, and I am thrilled to help the Company elevate its amazing brand and vision at this pivotal time,” said Mr. Wahlberg. “I am confident in our ability to enhance what I believe is already the world’s best workout for studio operators and our committed members across the globe.”

Mr. Davis added, “We are thrilled that Mark will be deepening his involvement with F45 and look forward to benefitting from his unique blend of business acumen and branding expertise. I am confident that under the leadership of Tom, Mark, and the rest of the management team, F45 will be poised to build on its strengths while evolving to unlock its full potential.”

SOURCE F45

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