Golden Krust Launches New Easter Bun Campaign Helmed by Jamaican Influencers

By: Golden Krust Caribbean Bakery & Grill | 0 Shares 327 Reads

NEW YORK, NY, April 07, 2023 /24-7PressRelease/ - Golden Krust is kicking off an Easter Bun campaign anchored by Jamaican influencers and featuring a new TV commercia. The campaign continues the organization's commitment to remaining true to its roots, which go back to a family bakery begun in 1949 in Border, a small community in rural St. Andrew, Jamaica. This authenticity is the key ingredient that has propelled Golden Krust's expansion.

"Easter season is like Christmas for us at Golden Krust. It's the highlight of our year. Jamaicans know Easter is synonymous with Easter Bun and cheese, so our restaurants are just buzzing with those who want the best Easter Bun in the world. We have upheld this tradition since my uncle, Lowell Hawthorne, and his siblings started the Golden Krust US operation in 1989, an extension of their parents' Hawthorne & Sons family bakery in Border," said Steven Clarke, Golden Krust's Director of Marketing and Public Relations. Clarke emphasized the importance of accentuating the authenticity of Brand Jamaica throughout Golden Krust's strategy, ensuring that the franchisor delivers an authentic culinary experience - from patties, oxtail, and jerk chicken, to spiced buns, coco bread, all of which appear on a menu filled with sweet and savory Jamaican delights.

To further that goal of authenticity, Golden Krust collaborated on its 2023 Easter Bun promotional campaign with Tami and Wayne Marshall of "Meet the Mitchells" fame, and popular Jamaican actor, comedian, and social media influencer Dale Elliott Jr. Their crossover Jamaican-North American appeal has earned them followers on their social platforms. The campaign also features a commercial produced in Jamaica highlighting the bun's unique blend of authentic ingredients, including cinnamon, nutmeg, molasses, raisins, and cherries, all mixed in the 70-year-old Hawthorne family Easter Bun recipe. The spot, filmed on multiple locations in Kingston, Jamaica, is now airing on the Food Network, ESPN, TLC, CNBC, TNT, mainstream radio stations, and multiple digital channels, including Hulu and YouTube TV.

"These alliances underscore our organization's enduring link to Jamaican culture," Clarke said. "We know that many of our customers follow Tami, Wayne, and Dale, and we're happy to be part of their strong, vibrant communities."

Through its quality products, impactful activations, and the powerful pull of Jamaican culture, Golden Krust has secured the support of Jamaicans while developing a loyal mainstream fan base. And by partnering with delivery giants like UberEats, DoorDash, and GrubHub, Golden Krust has been able to broaden its customer base, driving a meaningful uptick in off-premise dining.

Clarke noted: "We're happy that we can provide the true taste of Jamaica through our Easter Buns - with or without fruit. Through providing that quality product and many others, with the added convenience of in-app purchases and home delivery, Golden Krust will continue flying the Jamaican food flag high, representing the best of Brand Jamaica to the world."

SOURCE Golden Krust

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