Not Your Father’s Melting Pot: Greenville Reopens The Melting Pot Location with Updated Dining Experience

By: The Melting Pot Restaurants Inc. | 0 Shares 127 Reads

GREENVILLE, S.C. (PRWEB) May 01, 2023 - The Melting Pot has undertaken a major, system-wide remodel initiative to unify all locations with a more open, modern visual identity. Greenville’s The Melting Pot location at 475 Haywood Rd Ste 5 Greenville, South Carolina 29607 is the most recent restaurant to remodel.

“When we started to undertake the remodel, we had a pretty wide variety of designs. The brand is a legacy brand, and some of our stores have not been updated since they opened in the early ‘80s,” explained Deborah Ramos, senior design manager at Front Burner Brands. “All of the stores were well-maintained, but the system felt a bit disjointed. We’re calling this remodeling effort Melting Pot Evolution because it’s reflective of how our system is growing and changing to better serve our franchisees and guests.”

“We are teaming with restaurant operators interested in building an amazing dining experience within their community,” said CEO Bob Johnston. “The Melting Pot has historically been a place to build special moment memories, and now, with our updated experience, it is for the frequent diner looking for an incredible, consistent meal out.”

The revived Melting Pot design features a more open, inviting floor plan with an open dining room and a designated, but easily visible, bar area where bartenders can craft the concept’s high-level cocktails.

“A lot of our stores are also using fireplaces and candle features, so there’s additional movement and a playful element that reminds guests of fire and melting,” Ramos added.

The Greenville location is the fifth restaurant scheduled to be remodeled this year.

“We’re scheduling the remodels with individual owners’ needs in mind, but we continue to drive the changes because they really are having an impact,” explained Scott Evans, director of construction and design at Front Burner Brands.

“It is the mission of the brand to provide guests with their perfect night out, whatever that looks like — especially today with what's gone on in the world over the last few years,” Johnston said. “Guests choose us over other options because we carefully craft an environment that encourages gathering with people they care about and spending quality time with them. The Melting Pot provides the perfect environment for that. What happens in a Melting Pot is as much about what's going on around that fondue pot as what's in that pot.”

SOURCE Melting Pot

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