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Cicis® Pizza Earns Distinguished 2023 Innovation Award for Exceptional Brand Marketing

By: Cicis |  0 Shares     244 Reads

Franchise Update Media Holds Annual Contest Honoring the Best of the Best

July 07, 2023 // Franchising.com // COPPELL, Texas — This past spring, Franchise Update Media conducted its fifth annual Franchise Innovation Awards contest. The goal of the awards is to identify and recognize the franchisors creating and implementing the most original and successful innovative strategies and tactics to build their brand. Cicis® Pizza was recognized with the Marketing & Branding: Local Marketing Leadership Award.

“We are thrilled and honored to receive the Local Marketing Leadership Award this year. This recognition is a testament to our commitment to creating innovative and engaging experiences for our guests,” said Stephanie Hoppe, CMO of Cicis Pizza. “The Endless Pizzabilities campaign allowed us to showcase our brand in a fresh and exciting way, and we are proud of our team's dedication and the impact it has made in our local markets.”

A jury of judges evaluated the innovation, objectives, and results of more than 150 entrants. Franchise innovators, game-changers, and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations, and Human Resources.

Twenty-two winners were chosen from among the four categories. Each winner will be profiled in Franchise Updatemagazine. Cicis Pizza was recognized for the brand’s achievements in local marketing leadership through its Endless Pizzabilities™ campaign. 

The Endless Pizzabilities campaign was created to spread Cicis core message beyond affordability – the brand brings people together to have fun. It focuses on a broad, dramatic, creative shift of brand messaging in addition to creative and media executions that focus on lower-funnel tactics to spotlight specific or seasonal menu items and experiences to attract key target audiences by utilizing bold humor and visual effects. 

For more information on the 2023 Innovation Awards by Franchise Update Media, please visit https://franchiseinnovation.awardsengine.com/

About Cicis® Pizza

Founded in 1983, Irving, Texas-based Cicis invented the Endless Pizza Buffet concept, offering guests a wide variety of pizzas, including traditional crust and flatbreads, along with pastas, salads and desserts for dine-in, to-go and catering. With nearly 300 restaurants in 30-plus states, Cicis has been ranked by CNN Money as the No. 1 "Casual Dining Pizza Chain (for your money) in America," named by Technomic as the No. 2 "Most Kid-Friendly Chain as voted by Millennial Moms" and recognized by Nation's Restaurant News among its Top 200 Restaurant Chains. 

For more information about Cicis, visit cicis.com or Facebook.com/cicis. 

About Franchise Update Media

Franchise Update Media has been a leader in the franchising space for more than 30 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two quarterly print magazines, six newsletters, four annual conferences, independent research, and books, entirely focused on franchising. Targeting franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives. For more information, visit franchising.com.

SOURCE Cicis® Pizza

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Media Contact:

Brooke Sutcliffe
(716) 908-3812
bsutcliffe@allpointspr.com 

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