D1 Training Announces Multi-Unit Agreement Set to Bring 4 Locations to Greater Sacramento Area

By: D1 Training | 43 Shares 459 Reads

July 13, 2023 // Franchising.com // SACRAMENTO - D1 Training announces the signing of a four-unit franchise agreement that will bring facilities to the greater Sacramento area over the next four years.

Behind the four-unit agreement is California resident Bill Sanders. Having previously been a multi-unit, multi-brand franchisee for more than a decade, Sanders has a background of extensive franchising knowledge and expertise. After selling all his franchise units in 2022, he was ready to exit the industry. That is, until he came across the D1 Training opportunity that spoke to his passion of sports, athletics, and scholastic training.

Sanders was a college athlete who blew out his knees multiple times due to improper training. Now, as a father, he is watching his son being taught these same improper trainings as well. This is when it really hit him - there is a huge need and opportunity to make a real impact with kids at a young age.

“When I came across the D1 franchise opportunity, I immediately aligned with the brand’s mission and philosophy to properly train athletes of all ages and backgrounds,” said Sanders. “I really resonated with Founder & CEO Will Bartholomew’s experience, and respect what he’s been able achieve. Knowing we can make a real impact with kids at a young age gives me the confidence and assurance I needed to invest in this brand.”

Sanders’ first location is set to open in Roseville at 410 Roseville Square by year-end. He is currently in site selection for the additional locations with a goal to have all four facilities open and operating by 2027.

“Bill brings incredible passion, experience, and industry expertise to the table, and we could not be more thrilled to work with him,” said D1 Training Chief Operating Officer, Dan Murphy.

All locations offer three core training programs, Scholastic (Rookie, Developmental, Prep and Overtime), Adult and Pro. Each fitness program is based on the five athletic-based tenets: dynamic warm-up, performance, strength program, core and conditioning, and cool down. Outside of group workouts, D1 offers one-on-one training with world-class coaches.

SOURCE D1 Training

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