DQ and Shawn Johnson East Partner to Rally Fan Support for Miracle Treat Day
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DQ and Shawn Johnson East Partner to Rally Fan Support for Miracle Treat Day

On July 27, DQ Fans Can Help Raise Funds for Local Children’s Hospitals by Purchasing a Blizzard® Treat

MINNEAPOLIS--(BUSINESS WIRE)-- American Dairy Queen Corporation (ADQ), a leader in iconic treats and food, today announced that fans can make their stop at their local DQ restaurant more meaningful with the return of Miracle Treat Day®. On July 27, the one-day initiative helps raise critical funds for Children’s Miracle Network Hospitals®. Entrepreneur, mom and gymnast Shawn Johnson East is also supporting the cause by encouraging fans to participate and help children across the country.

On Miracle Treat Day, when fans order their favorite Blizzard Treat at participating U.S. DQ locations, $1 or more will be donated to Children’s Miracle Network Hospitals to benefit local children’s hospitals – a longtime charitable DQ sponsorship. The DQ brand has partnered with CMN Hospitals for 39 years, and the DQ system across the U.S. and Canada has donated more than $175 million to children’s hospitals to date.

Shawn Johnson East wants children to receive the support they need through this initiative. “As a mother of two, Miracle Treat Day holds a special place in my heart as it allows us to help raise funds and provide support to children who need it the most,” said East. “Fans can enjoy a delicious treat and support children in their communities by simply buying a Blizzard Treat on Miracle Treat Day.”

Visit DQ.com for more details on this exciting event and to find a participating U.S. restaurant in your area.

Fans can download the DQ App to learn more and get reminders so they don’t miss out on this fan-favorite event.

#MiracleTreatDay On Social

To help spread awareness of the campaign, the DQ brand is encouraging fans to share their own posts on social media beginning on July 20 through July 27 (Miracle Treat Day) using the hashtag #MiracleTreatDay. Additionally, consumers can share Miracle Treat Day (#MiracleTreatDay) social posts found on the DQ Instagram, Facebook, Twitter and TikTok channels.

For more information, visit Miracle Treat Day website at www.miracletreatday.com.

About International Dairy Queen

International Dairy Queen Inc. (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation (ADQ) and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses and services a system of more than 7,000 restaurants in over 20 countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. (Berkshire), which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information, visit DairyQueen.com.

About Children’s Miracle Network Hospitals

Children’s Miracle Network Hospitals® raises funds for 170 children’s hospitals supporting the health of 12 million kids annually across the U.S. and Canada. Donations go to local hospitals to fund critical life-saving treatments and healthcare services, along with innovative research, vital pediatric medical equipment, child life services that put kids’ and families’ minds at ease during difficult hospital stays and financial assistance for families who could not otherwise afford these health services. When we improve the health of all children and allow them the opportunity to reach their full potential, we also improve our communities for years to come. Together, we can change kids’ health. Together, we can change the future. To learn about Children’s Miracle Network Hospitals and your local children’s hospital, visit cmnhospitals.org.

For additional information on DQ, please visit DQ.com.

Follow us on social media:
Instagram – @dairyqueen
Facebook – @dairyqueen
Twitter – @dairyqueen
TikTok – @dairyqueen

SOURCE American Dairy Queen Corporation



Media Contact:

Juliana Padilla

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