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Build-A-Bear and Giochi Preziosi Partner to Open Build-A-Bear Location at Hamleys Milan in Historic Corso Vittorio Emanuele II

By: Build-A-Bear Workshop |  0 Shares     273 Reads

Two Toy Companies 'Add a Little More Heart' with the First Build-A-Bear Experience in Milan

ST. LOUIS, Sept. 14, 2023 // PRNewswire // - Build-A-Bear Workshop is thrilled to announce its partnership with the franchise, Giochi Preziosi, on the opening of the first Build-A-Bear location in Milan, Italy. The new location will be in the Hamleys at the Corso Vittorio Emanuele II, and will be operated by Giochi Preziosi. The partnership aims to bring even more joy and heartwarming experiences to guests and tourists in Milan. This will be the first Build-A-Bear location in Italy, and the first opening in partnership with Giochi Preziosi.

The Build-A-Bear experience will provide guests with the opportunity to create their own unique furry friends. From participating in the iconic heart ceremony to choosing from a wide assortment of accessories, this location promises an unforgettable bear-building experience for children, teens, and adults alike.

"We are thrilled to bring to Build-A-Bear to Milan and in a beautiful and historic shopping gallery, where we can serve even more guests from around the world, and be part of creating special memories for them," said Chris Hurt, Chief Operations Officer at Build-A-Bear.

Hamleys Milan is situated in the heart of Milan, at the renowned Corso Vittorio Emanuele II, a well-known bustling thoroughfare adjacent to the historic cathedrals of Piazza del Duomo and Piazza San Babila.

At Build-A-Bear Workshop, kids - and kids at heart - engage in a hands-on entertaining process to create their very own, personalized furry friends. The experience begins by choosing from a wide array of plush animals and then stuffing them with love with the assistance of a BEAR BUILDER® associate including participating in Build-A-Bear's Heart Ceremony. A wide range of clothing and accessories allows each new friend to be customized and unique. The process completes when Guests fill out a birth certificate and then take the new furry friend home. The personal nature of the interactive experience often fosters a lasting and emotional brand connection.

SOURCE Build-A-Bear

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