Anthony’s Coal Fired Pizza & Wings Keeps It Real

By: Anthony's Coal Fired Pizza & Wings | 0 Shares 803 Reads

Brand says "Ciao” to AI and uses real people to take phone orders to connect with guests

September 20, 2023 // Franchising.com // FORT LAUDERDALE, FL - Anthony's Coal Fired Pizza & Wings is keeping it real and is doing away with its automated phone answering system. From now on, customers will have a real person at the restaurant taking calls for their orders. In a world full of AI robots, the company is staying true to their brand belief “being an Anthony” - real and authentic.

"Our guests have told us loud and clear that they want to speak with a human when placing orders,” said Carl Bachmann, Chief Executive Officer of BurgerFi. "Technology is critical for innovation but AI for guest service was not providing an exceptional experience for our guests. Becky - our AI - has been removed. It's time for her to go, so we're saying ciao, baby! We want our guests to know we welcome them back - and their calls!”

As the rest of the world moves toward AI, Anthony’s priority is always to do what’s best for the guest. The company will no longer use an automated answering system and instead will have humans operating their phones. Customers will get to chat with a live person instead of an AI. “Everyone at Anthony’s must be serving a guest or someone who is,” said Bachmann.” It must be a win for the guests, a win for the team members and a win for our stakeholders.”

SOURCE Anthony's Coal Fired Pizza & Wings 

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