Hand and Stone Franchisee Diversifies Portfolio & Signs a 7-Unit Deal to Bring JARS by Fabio Viviani to Kansas City

By: JARS by Fabio Viviani | 6 Shares 65 Reads

October 12, 2023 // Franchising.com // CHICAGO, ILLINOIS – JARS by Fabio Viviani is excited to announce a significant step in its nationwide growth strategy—a seven-unit agreement in the bustling Kansas City market.

Renowned for his culinary brilliance and innovative dining experiences, Fabio Viviani has garnered a worldwide following of food enthusiasts. His vast culinary empire, spanning prestigious restaurants, bestselling cookbooks, and media appearances, has set the stage for his latest venture—JARS by Fabio Viviani—a dessert-focused concept designed to tantalize taste buds and ignite excitement.

This strategic partnership brings together JARS and its newest franchisee, Troy Lovins, an entrepreneur with a vision to diversify his business portfolio beyond service brands and introduce a user-friendly dessert concept to the dynamic Kansas City scene.

Troy Lovins boasts a rich background in engineering and consulting, which he leveraged to escape the corporate world and embark on his entrepreneurial journey. His franchising endeavors began with his brother, owning multiple Sport Clips locations, followed by successful ventures in the wellness industry with multiple Hand and Stone locations. Eager to venture beyond the service sector, Lovins discovered JARS and recognized an immediate synergy. JARS' appeal lies in its streamlined business model, requiring no prior restaurant experience, minimal labor, and no need for costly hoods or vents.

"I entered the world of franchising to become my own boss, to step away from the innovation side of business and focus solely on being the operator of a fantastic concept," said Troy Lovins, franchisee of JARS in Kansas City. "I evaluated numerous restaurant and dessert concepts, and once I delved deeper into JARS, I couldn't resist the allure of this fun brand with its remarkably simple and intelligent model. I was hooked from the very start."

SOURCE JARS by Fabio Viviani

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