Lee's Famous Recipe® Chicken Unveils New Restaurant Prototype at Annual “Family Reunion” Brand Conference

By: Lee’s Famous Recipe® Chicken | 0 Shares 774 Reads

November 17, 2023 // Franchising.com // SHALIMAR, FL - Lee's Famous Recipe® Chicken recently hosted its “Family Reunion” Brand Conference in Louisville, KY, bringing together employees and franchisees to recognize their top performers. A highlight of the event was having the daughter and granddaughter of the brand’s founder and namesake, Lee Cummings, on-hand to kick off the conference.

"Our annual Brand Conference is an opportunity to honor our amazing team members and spotlight their achievements," said Ryan Weaver, CEO of Lee’s Famous Recipe® Chicken. "We look forward to this event where we get to reconnect with our franchisees, employees and partners across our system. It is a time of celebration and an opportunity to look to the future for our company. We have made a variety of changes this year, so there was a lot of energy in the room.”

Perhaps the biggest moment of the event was the unveiling of a new restaurant prototype designed by Chute Gerdeman that will launch in 2024. Amidst the excitement, the announcement of the new restaurant prototype marks a significant leap for Lee's Famous Recipe® Chicken as it ventures into a contemporary era, offering a fresh look that is complemented with smart design elements that will enhance the customer experience, including a dual drive through, online ordering pick-up area, and more.

“Our new prototype offers both existing and new partners a modern design that streamlines operations and enables them to perform better while also benefiting their bottom line. Our new design can also be adapted for our existing restaurants, and conversion opportunities” continued Weaver.

In addition to the new prototype, the 2023 Lee’s Family Reunion Brand Conference featured an awards ceremony that recognized top performers. Franchisees were honored for their passion, dedication, and exceptional efforts to grow the Lee’s brand. The award winners this year include the following.

Lee’s Legacy Award: Kim & Scott Griffith, former multi-unit franchisees from Ohio
Operator of the Year Award: The Erdmann Family, Milan TN
Rising Star Award: The Smith Family, New Albany & Corydon IN
Local Marketer of the Year Award: Ryan & Wanda Hoehn, Delphos, St Marys & Wapakoneta OH
Pacesetter Award: Henry Loving, Richmond VA

Lee’s also introduced a new team of marketing & public relations partners, including Plein Air, Ink Link Marketing and SLWM. The agencies will support the Lee’s Famous Recipe® Chicken brand and it’s restaurant operators.

SOURCE Lee's Famous Recipe Chicken

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