1-800-Flowers.com® Announces the Peony and Philodendron as 2024 Flower and Plant of the Year
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1-800-Flowers.com® Announces the Peony and Philodendron as 2024 Flower and Plant of the Year

December 13, 2023 // Franchising.com // Symbolizing love and growth, 1-800-Flowers.com® has named the graceful peony and the bold philodendron as its 2024 Flower and Plant of the Year. 2024 marks the seventh year that the floral and plant authority has selected a flower and plant of the year.

“Looking ahead to 2024, we’ve selected the peony and philodendron as our Flower and Plant of the Year to help our customers express themselves, bring joy, and cultivate meaningful connections with the important people in their lives,” says Abhay Patel, Brand President of 1-800-Flowers.com. “Peonies, with their vibrant and delicate petals, are the perfect gesture for romantic and celebratory occasions, while the philodendron with its striking foliage, inspires plant and decor enthusiasts to bring nature indoors.”

Romantic Blooms

Reflecting love and prosperity, the fragrant peony blooms in various shades of pink, white, red, and purple and has a short flowering season. Due to its beauty, significance, and limited availability, this desirable flower is often designed in bridal bouquets, and is also a popular choice among gift-givers.

For the Love of Nature

Known for its loose translation – “tree lover” – for the genus’ climbing and trailing abilities, the philodendron is one of the most sought-after houseplants for its easy-care requirements and unique, tropical foliage. This trending plant signifies joy. Available in two varieties, the Philodendron Birkin Plant features white pinstripes and the Philodendron Pink Princess naturally grows heart-shaped leaves in a bubblegum pink hue.

Gift givers and plant parents can learn more about the 2024 Flower and Plant of the Year through exclusive content on Petal Talk®. Featuring two thematic articles, “Peony Power: Meet Our 2024 Flower of the Year” and “Get Your Fill of the Philodendron, the 2024 Plant of the Year,” these pieces include care tips, how-tos, symbolism, and history of both species.




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