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Smalls Sliders® Launches Limited-Time King Cake Shake to Celebrate Mardi Gras

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Trending Cheeseburger Slider Brand Bolsters Line of Cold Indulgences for Fat Tuesday

January 03, 2024 // Franchising.com // ATLANTA – Smalls Sliders, the cheeseburger slider concept that is painting the QSR industry ‘Smorange™’, announced its latest limited-time menu offering officially available to the public starting January 1.

Slidin’ thru all Smalls Sliders locations until February 18, guests will be able to try the brand-new King Cake Shake, an homage to the Mardi Gras holiday. The King Cake Shake features the beloved flavors of the holiday, with hints of the famous Danish dough, cinnamon, and signature icing that are reminiscent of the traditional King Cake. While supplies last, guests who purchase the King Cake Shake will receive an orange Mardi Gras-themed doubloon redeemable for a free side of Smalls Sliders signature ‘smauce’ or queso on their next visit.

In addition, Smalls Sliders will be teaming up Joe Gambino’s Bakery, a Louisiana-based cake company with a nationwide footprint, to give away a limited number of their famous King Cakes to guests across Smalls Sliders’ growing fanbase. The brand also partnered with Kayla Giddens from the hit Netflix show Is It Cake? to recreate a Smalls Sliders milkshake cup entirely out of cake for a social media teaser. The “cake” shake Giddens made features signature Mardi Gras colors to give Squad members the inside scoop on what’s to come.  

This LTO marks Smalls Sliders’ fourth seasonal campaign, having previously launched a limited-time offering during the summer months, and other promotions during Halloween and the recent holiday season.

“These new campaigns give us a unique opportunity to continue connecting with our guests and hear directly from them on what they’re looking for and how we can best provide that,” said Michael Alberici, SVP & Head of Marketing for Smalls Sliders. “Especially given how deeply ingrained we’ve become in Louisiana culture, we wanted our next LTO to resonate with the Squad members who’ve been there from the beginning. It truly is exciting to be able to roll out new items and giveaways that go directly to the people who’ve made us into the brand we are today.”

Smalls Sliders opened its first restaurant in 2019 and has since grown to more than 125 locations open or under development. The restaurant concept has already garnered industry recognition, with QSR magazine featuring the brand in its “40/40 List for 2022: America's Hottest Startup Fast Casuals” and its 2023 QSR 50 Contenders list. Other accolades include Nation’s Restaurant News naming the brand as one of the publication’s “Breakout Brands of 2023,” in addition to ranking on this year’s Entrepreneur magazine “Top New & Emerging Franchises” list.

For more information on Smalls Sliders, please visit www.smallssliders.com.

About Smalls Sliders

Smalls Sliders was the brainchild of Founder Brandon Landry, with former pro football NFL quarterback Drew Brees joining him as an initial investor, and is backed by industry veterans at 10 Point Capital. The QSR restaurant focuses exclusively on craveable premium cheeseburger sliders, with every meal cooked to order. Smalls Sliders delivers both drive-thru and popular walk-up experiences, serviced from a unique modular construction design, allowing real estate flexibility and rapid construction of new restaurants. The brand champions deep commitment to service in the communities it operates. For more information, visit www.smallssliders.com.

SOURCE Smalls Sliders

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Media Contact:

Elizabeth Diamond
All Points PR
Cell: 971-217-2866
ediamond@allpointspr.com

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