D1 Training Announces Dynamic Partnership with PRIME Hydration
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D1 Training Announces Dynamic Partnership with PRIME Hydration

February 14, 2024 // Franchising.com // NASHVILLE - D1 Training announces a formal partnership with PRIME, the sports drink brand founded by Logan Paul and KSI.

Together, these brands are not only providing tens of thousands of athletes with a better alternative to traditional sugary sports drinks, but also properly fueling the next generation of sports superstars and fitness enthusiasts.

With bold, thirst-quenching flavors to help refresh, replenish, and refuel, PRIME's goal is to create a drink that can fuel any lifestyle. Available in a range of flavors that include orange, grape, ice pop, blue raspberry, lemon lime and tropical punch, each drink comes with added nutritional benefits to compliment taste. PRIME has a coconut water base and boasts BCAA to aid muscle recovery, B vitamins, antioxidants, and electrolytes.

PRIME products and retail items are now available at all D1 locations nationwide. The partnership will be further activated across consumer engagement, signage, print materials, and digital and social engagement.

“This partnership with a young, dynamic brand confirms our commitment to innovation,” said Will Bartholomew, D1 Training Founder and CEO. “We continue to seek out new opportunities that allow us to flex our marketing muscles, as we evolve to meet the wants and needs of today’s modern consumer. As the partnership further develops, we’ll look to integrate PRIME into various onsite camps and events, especially for our youth athletes.”

The brand has put a refined focus on its commitment to the D1 Training mission, which is to create a space for and support athletes of any age in their fitness goals.

All D1 locations offer three core training programs, Scholastic (Rookie, Developmental, Prep and Overtime), Adult and Pro. Each fitness program is based on the five athletic-based tenets: dynamic warm-up, performance, strength program, core and conditioning, and cool down. Outside of group workouts, D1 offers one-on-one training with world-class coaches.

SOURCE D1 Training



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