MAD Greens Propels Healthy Dining to New Heights

By: MAD Greens | 0 Shares 56 Reads

February 15, 2024 // Franchising.com // GOLDEN, Colo. — As MAD Greens marks its 20th anniversary, the brand reflects on a commitment to making healthy eating an adventure. The brand has become a destination for vibrant flavors, appealing to diverse segments of the community, from suburban diverse families to young urban professionals, and everyone in between.

MAD Greens is unveiling a refreshed design. The design captivates guests with a fresh, contemporary ambiance, integrating impactful updates to enhance functionality and operational goals. With an emphasis on the freshness of ingredients, refrigeration units will prominently display a vibrant array of ingredients, enticing guests with the promise of quality. Complemented by enhanced patio spaces, this modernized approach aims to improve customer experience, streamline operational efficiency, and align with contemporary aesthetics.

In June of 2023, MAD Greens launched their Seared Ahi Tuna limited-time menu, featuring a Salad, Grain Bowl, and Wrap (a MAD twist on a sushi burrito) all served with a house-made Sesame Ginger Dressing. Each entrée contained a 4oz serving of ahi tuna, packed with 30g of sustainably sourced protein full of omega-3 fatty acids, essential for heart health, brain function, and reducing inflammation. Following in July, MAD Greens gamified their consumer efforts through their Lucky Croutons MAD Scratch & Win game cards, adding an element of surprise to healthy dining. The future of convenience took flight with the brand’s participation in FlyBy Robotics drone delivery service, positioning itself at the forefront of technological advancements in the food industry. Additionally, the brand organized a system-wide food drive partnering with local food banks to support families facing food insecurity during the holiday season.

Darden Coors, a loyal customer and avid fan of MAD Greens, discovered her MADness in 2013, when she stepped in as CEO after AC Restaurant Group, a Coors family company, acquired MAD Greens. Darden is passionate about MAD Greens commitment to high-quality ingredients, amazing culinary experiences, and positive company culture.

MAD Greens is where nutritious tastes delicious & healthy choices can be defined by the guest themselves. The menu can meet all customization requests quick and easy, encouraging ‘MAD’ combinations that can accommodate dietary needs like gluten-free, vegetarian, vegan, paleo, or keto. Fans of MAD Greens should remember that the menu is completely customizable, and the MAD Greens Interactive Allergen and Nutritional Menuis available to help choose which MAD dish perfectly fits their taste. MAD Greens is beloved for its fresh, friendly outlook on eating healthy food that satisfies all tastes. MAD Rewards, the loyalty program for MAD Greens, began in 2021 in an effort to show love to customers by rewarding them for every visit.

SOURCE MAD Greens

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