Between Rounds Bakery Sandwich Café New Location in Bassdale Plaza

By: Between Rounds Bakery Sandwich Cafe | 15 Shares 472 Reads

March 25, 2024 // Franchising.com // MANCHESTER, EAST WINDSOR, SOUTH WINDSOR, TOLLAND AND VERNON, CT - Between Rounds is proud to announce their new location which is nestled inside Farm Town Gas Station at Bassdale Plaza, 148 North Road, East Windsor CT. The new location offers a “grab and go” limited menu which includes Between Rounds’ signature fresh bagels, cold cut sandwiches, fresh ground and brewed hot and iced coffee, lattes, cappuccino, cold brew, and frozen drinks.

Between Rounds’ East Windsor location is independently owned and operated by Bilal Ali, a resident of Vernon, CT. A seasoned business owner, Ali owns the Bassdale Plaza, the Farm Town Gas Station, a Krispy Krunchy Chicken location (also located within Farm Town Gas Station) and the In N Out Convenience store in East Windsor.

Ali was drawn to a Between Rounds franchise store after trying their bagels, which he found to be delicious and a very high-quality product. Mornings have become the busiest time at Farm Town Gas, as patrons stop in to pick up breakfast from Between Rounds.

Ali’s sister-in-law, Bushra Mustafa of Vernon, manages the Between Rounds East Windsor location. She has also managed the Farm Town Gas Station since its inception nearly five years ago. Mustafa has significant business operations experience gained from managing Ali’s convenience store and gas stations for more than a decade.

Mustafa trained with Between Rounds franchisor, Jerry Puiia, and was impressed with the business model.

“This was a different experience for me. I ran the convenience store and gas stations for 10 years, but through Between Rounds training, learned new methods and key business tips,” explained Mustafa. “Between Rounds’ business model is great and it’s having a positive impact on the gas station business as well.”

Franchisor Jerry Puiia explained, “Ali and Bushra have significant retail ownership and management experience and they are a terrific fit for our organization. We're thrilled about the new location at Farm Town Gas Station, which we feel will do very well. Patrons on the go can pick up their favorite Between Rounds bagels and coffee while they fill their gas tanks in the morning, and stop in to pick up Krispy Krunchy Chicken for lunch or dinner. Between Rounds and Krispy Krunchy Chicken locations are both inside the gas station and really complement each other.”

A grand opening ceremony for Between Rounds and Krispy Krunchy situated in the Farm Town Gas Station was held with East Windsor Chamber of Commerce, State Representative Carol Hall, East Windsor’s First Selectman Jason Bowsza and Selectman Keith Yagaloff in attendance.

Between Rounds East Windsor is open Monday - Saturday 5:00 a.m. - 10:00 p.m. and Sunday 6:00 a.m. - 10:00 p.m.

SOURCE Between Rounds Locations

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