Vicious Biscuit Unleashes a Breakfast Rebellion in the Sunshine State
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Vicious Biscuit Unleashes a Breakfast Rebellion in the Sunshine State

March 26, 2024 // // ST. AUGUSTINE, Fla. – Vicious Biscuit announces its partnership with Matt Strickland and his team, who have signed a landmark 10-unit franchise development agreement. This marks the largest new franchise agreement for Vicious Biscuit, signaling an expansion into several diverse and dynamic markets in the Sunshine State, including Duval and St. John's counties.

Strickland is a seasoned veteran in the restaurant industry with over 25 years of experience. His extensive background includes launching the first Zaxby's franchise location in Florida. He currently owns and operates Zaxby’s and Mellow Mushroom outlets. Strickland's decision to invest in Vicious Biscuit, an emerging concept, is driven by his keen eye for potential and a deep belief in the brand's unique appeal.

"I first discovered Vicious Biscuit while on vacation in Charleston, South Carolina, in 2020. I was immediately struck by the brand's unique appeal – from its standout branding to its operational efficiency. But it was the taste of the food that sealed the deal for me. It's not just good; it's exceptional,” said Strickland. “I didn’t even know if Vicious Biscuit was planning to franchise at the time. But I knew I had to have one, if not 10. We're excited to bring this unique dining experience to Florida.”

Emerging from the culinary epicenter of Charleston, South Carolina, Vicious Biscuit has carved a niche in breakfast and brunch excellence, striking a balance between fast-casual dining and the genuine hospitality typically associated with traditional full-service establishments. The menu, which showcases playfully named biscuit creations like The Fat Boy, The Flame Thrower, and The Vicious, is complemented by Southern classics such as Sweet Puppies, Beignets, Shrimp and Grits and its signature jams and house-made butters. The drink menu also offers an unexpected twist, highlighting freshly squeezed mimosas and craft cocktails for the ultimate Vicious experience.

SOURCE  Vicious Biscuit




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