Red Robin Surpasses Donation Milestone in First Year of Make-A-Wish Partnership

By: Red Robin Gourmet Burgers | 0 Shares 111 Reads

ENGLEWOOD, Colo., April 2, 2024 // PRNewswire // - Today, Red Robin Gourmet Burgers, Inc. announced it has surpassed $1 million in donations to Make-A-Wish®, reaching a significant milestone in the first year of its multi-year partnership. Starting in February of 2023, Red Robin began donating 10 cents from every Kids' Meal purchased, part of a $3 million pledge to the nonprofit over three years to help bring joy and life-changing wishes to children battling critical illnesses. At the time, this was the largest corporate cash-guaranteed commitment from a new partner in the nonprofit's history.

From April 1-30, Red Robin is making World Wish Month tastier than ever with the introduction of the new, limited-edition Make-A-Wish Dream Soda. Red Robin will donate 50 cents from every Make-A-Wish Dream Soda purchased, in addition to donating 10 cents from every Kids' Meal purchased throughout the year. Available at participating locations, the delightfully blue beverage features a refreshing blend of blue raspberry, Sprite® and whipped cream, garnished with a cherry and a souvenir Make-A-Wish stir stick, while supplies last. Additionally, guests can enjoy Kids' Meals at 50 percent off with minimum purchase every Wednesday at participating locations.*

"Our partnership with Make-A-Wish holds a special place in my heart," said GJ Hart, president and CEO of Red Robin Gourmet Burgers, Inc. "In supporting Make-A-Wish throughout my career and as a former board member of the nonprofit, I've seen firsthand the power of these wishes in bringing hope, strength and support to incredible children who need it most. Partnering with Make-A-Wish allows us to extend our mission of using food to create moments of joy and connection."

This April, in honor of the wish that inspired the founding of Make-A-Wish more than 40 years ago, and its original WishMakers, Make-A-Wish is recruiting the next generation of donors, volunteers, partners and supporters to continue to bring the life-changing impact of a wish to every eligible child. Wishes wouldn't be possible without the dedication and generosity of WishMakers.

The nonprofit relies on the support of corporate and individual donations to grant wishes, making partnerships with companies like Red Robin essential to their mission of bringing hope, strength and joy to the children and families battling critical illness around the country.

"As we celebrate World Wish Month, we believe that every child deserves a chance to experience the joys of childhood, especially when faced with adversity," said Leslie Motter, president and CEO of Make-A-Wish America. "Corporate partnerships play a vital role in helping us achieve our mission, and we greatly appreciate Red Robin's commitment to making a difference in the lives of children and families across the country."

As Red Robin celebrates this remarkable milestone and prepares to introduce the Make-A-Wish Dream Soda, guests are invited to contribute to life-changing wishes by purchasing a Make-A-Wish Dream Soda in April and Kids' Meal throughout the year. Whether dining in restaurants or ordering online, guests can help transform lives, one wish at a time.

*Offer valid for 50% off Kids' Meals with minimum purchase. At participating locations. In Delaware and Hamilton, NJ locations, offer is for dine-in only. Minimum purchase required. Limit four Kids' Meals per one adult entrée, entrée salad, sandwich, wrap, or burger (includes our Signature Gourmet, Tavern, and Veggie & More burgers). Valid for Dine-In, To-Go, and Delivery in the United States. Valid only for Dine-in in Canada. Valid for kids under 11 years old. Not valid on 3rd party delivery apps. Promo Code: KIDSMEAL50

SOURCE Red Robin Gourmet Burgers, Inc.

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