Lee's Famous Recipe® Chicken Welcomes Jessica Crouch As Director of Field Marketing

By: Lee’s Famous Recipe® Chicken | 1 Shares 247 Reads

April 04, 2024 // Franchising.com // SHALIMAR, FL - Lee's Famous Recipe® Chicken recently announced Jessica Crouch as the new Director of Field Marketing. Crouch will lead marketing efforts for Lee’s corporate-owned units and continue to build out local store marketing resources for the field. She will report to Vice President of Marketing Dan Sokolik.

Crouch is focused on building catering, third-party delivery and local store marketing. Lee's recently launched a new loyalty program and app, increasing average check sizes. Crouch will continue to drive off-premise initiatives to build the number of orders and average check size.

"We are thrilled to welcome Jessica to the Lee’s family. She will play an integral role as we focus on driving our brand presence and further connecting with our customers and the communities we serve,” said Sokolik.

Prior to Lee’s Famous Recipe® Chicken, Jessica Crouch spent nearly 12 years with Lion’s Choice Restaurants, a quick-service restaurant chain in the St. Louis area. She joined the organization in 2011 on the restaurant side, including serving as a manager. In 2017, she moved to a corporate role in marketing. She served as Marketing Manager for nearly five years before taking on the role of Brand Manager.

“I am delighted to join Lee’s and help drive brand awareness and growth for the brand,” said Jessica Crouch, Director of Field Marketing. “I look forward to building on its legacy and supporting its evolution.”

SOURCE Lee's Famous Recipe Chicken

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