Woodcraft Launches Everyday Value Pricing for Common Woodworking Shop Tools
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Woodcraft Launches Everyday Value Pricing for Common Woodworking Shop Tools

April 12, 2024 // Franchising.com // PARKERSBURG, W. VA. – Woodcraft has launched its revamped pricing strategy to provide extra value to the woodworking community.

“We did an extensive study on market pricing for those items woodworkers use the most,” said Beth Coffey, Vice President of Sales & Marketing. “Our new Everyday Value Pricing will be good news to value-conscious consumers as we realign our price structure.”

A Seamless Shopping Experience

“Our customers will have confidence knowing they can find value at Woodcraft every single day, because we will have stable, consistent pricing,” Coffey said. “No more waiting on sales for things they really need.”

This is also great news for Woodcraft franchise store owners, who can depend on a stable economic model for their businesses. The company expects to see increased foot and online traffic by offering low prices every day on commonly used woodworking tools and supplies.

“A seamless shopping experience equals improved customer satisfaction and retention, which is what our franchisees strive for,” Coffey said.

A Woodworker’s Toy Store

Visitors walking through the doors of a Woodcraft retail location will find items for a variety of woodworking pursuits. Called a “woodworker’s toy store,” “a place for makers” and “eye candy for the woodworking enthusiast.” Woodcraft offers free demos, classes and knowledgeable advice from on-site, experienced woodworking staff.

“Woodworkers trust us to bring them quality products, and we are happy to offer this simplified approach with market-sensitive Everyday Value Pricing,” stated Coffey. “Now they can purchase supplies as needed for those DIY tasks at home and woodworking projects in their workshops.”

SOURCE Woodcraft



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