Wetzel’s Pretzels Arrives in New Mexico with Delicious Debut in Albuquerque
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Wetzel’s Pretzels Arrives in New Mexico with Delicious Debut in Albuquerque

May 14, 2024 // Franchising.com // ALBUQUERQUE, N.M. – Get ready for a twist in your snacking game, Albuquerque! Wetzel’s Pretzels is now open in Coronado Center. Reaching mall-goers in an untapped market, the new bakery will be owned and operated by business partners, Tamanna Sayed and Md Abul Kalam Azad.

Wetzel’s joins retail shops at Coronado Center, the Albuquerque area’s retail value shopping center and the latest hub for the brand’s signature fresh-baked, buttery pretzels and refreshing drinks. It marks the duo’s first Wetzel’s Pretzels in the state.

“As existing franchise owners in California, we were ready to start a journey with Wetzel’s into a region with tons of growth potential,” said Sayed. “We’re drawn to the brand for its vibrant energy and family-friendly appeal, and I am confident in saying it’s the best franchise to get involved with. The support we’ve received has been amazing, and we couldn’t be more thrilled to witness the positive response from the local community. There’s no better sweet or salty snack than a fresh pretzel at the mall while shopping, so we’re quite enthusiastic and dedicated to this new endeavor.”

With backgrounds in nursing and franchise management for Chevron and 7/11, Sayed and Azad are fully committed to operating their new venture, leveraging their multi-faceted expertise and passion for entrepreneurship. As business partners, the duo has strong ties to New Mexico, where family and friends reside, adding an extra layer of connection and authenticity to the new business. As the first franchisees to launch Wetzel’s Pretzels in New Mexico, they are poised to make a delicious mark on the local culinary scene, bringing a taste of excitement and joy to pretzel lovers across the state.

“It’s business partners like Tamanna and Md Abul who allow us to keep growing,” said Jon Fischer, Head of Development at Wetzel’s.

Wetzel's menu blends time-tested classics with fresh offerings. Guests in Albuquerque can indulge in favorites, like the Wetzel's Original Pretzel and refreshing lemonade, or satisfy their sweet tooth cravings with perfectly baked Cin-A-Bitz.

Wetzel’s has been sharing its signature handheld happiness ever since its founding in Pasadena, California in 1994.

SOURCE Wetzel’s Pretzels


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