Blo Blow Dry Bar Announces Partnership with Bare Minerals, Launches Retail Products in U.S. and Canada Locations

By: Blo Blow Dry Bar | 0 Shares 298 Reads

July 16, 2024 // Franchising.com // TORONTO - In recognition of National Clean Beauty Day (July 15), Blo Blow Dry Bar announces it has partnered with Bare Minerals. Blo Blow Dry Bar locations across the U.S. and Canada will use the clean beauty brand in its makeup services, and Bare Minerals will be Blo’s exclusive retail makeup brand.

A unique component of the partnership, Bare Minerals has curated three exclusive looks for Blo Blow Dry Bar that will be added to the other five signature looks that guests or member can purchase. These include:

Professional & Polished: For those who want to look their best for work or a lunch date, this is a clean, simple look that can be accomplished in a matter of minutes. The eyes are emphasized with mixed textures and a pop of liner, complexion is medium coverage with a natural finish, and the lip color is complementary to one’s skin tone.
Glowingly Natural: Sometimes natural really is the way to go as it can be fitting for any occasion. This exclusive look boasts simple eyes achieved with complementary tones, a fresh complexion that glows with flushed, bronzed cheeks, and a sheer lip color with a dewy finish.
Make a Statement: It’s nice to add some drama to your look every once in a while, and this one is perfect for a date night, concert, or special event. In this final exclusive look, the eyes are emphasized with deeper and more colorful tones while the complexion is naturally matte and cheeks are sculpted.

“This is an exciting time for our brand with the expected growth that lies ahead, and Bare Minerals is the perfect partnership to add as we continue to evolve our makeup services,” said Vanessa Yakobson, CEO of Blo Blow Dry Bar.

In an industry where trends come and go, Blo Blow Dry Bar continues to innovate and expand its offerings to continue to meet the changing needs and interest of consumers. Proving to be a forward-thinking brand, Blo Blow Dry Bar partners with a carefully curated selection of premium brands who offer a variety of hair products, accessories and makeup. Bare Minerals joins an impressive roster of partners, including: Color Wow, Coola, Glam Seamless, KITSCH, OLAPLEX, Patchology, Tweezerman, and UNITE.

Blo Blow Dry Bar creates a space where people of all ages, ethnicities and orientations are welcomed, represented and made to feel gorgeous while emphasizing the need for self-care and wellness. The brand’s hair menu includes their signature styles, ranging from sleek and straight to lively and bouncy curls, with customizable options such as braids, ponytails and updos for any occasion. Blo also offers makeup services from expert artists on-hand to help guests look and feel amazing for any occasion.

SOURCE Blo Blow Dry Bar

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