Former U.S. Marine and Top-performing Real Estate Professional Joins the CENTURY 21 Brand

By: Century 21 | 21 Shares 286 Reads

July 23, 2024 // Franchising.com // STATEN ISLAND, N.Y. – Century 21 Real Estate LLC. is continuing to fortify the CENTURY 21® brand's presence in the Empire State with its latest affiliation of veteran- owned Herman & Co. Real Estate based in Staten Island.

Herrera acquired his real estate license in 1993 after spending his early adult years as a U.S. Marine and then as a school teacher. In the 30 years since his entrance into real estate, Herrera has been named a SIBOR Top Producer and has overseen his company complete over 1,000 transactions. Joining Herrera in leadership is fellow broker Anthony Adipietro, who was most recently named to the 2023 SIBOR Top Producer Club.

Under the leadership of Herrera and Adipietro, the company has developed a reputation for being a valuable source of expertise on traditional residential and commercial properties, as well as lot and land deals, luxury properties and new construction.

Now doing business as CENTURY 21 Standard Real Estate, Herrera, Adipietro and their affiliated sales professionals will have access to the CENTURY 21 brand's technology and marketing, lead generation, agent learning and coaching and innovative productivity platform to help deliver the highest quality of service to buyers, sellers and investors.

Herrera and Adipietro are particularly excited to tap into the brand's marketing and branding tools. The company is already driven by both technological innovation as well as concierge-style personal service. With the backing of a nationally recognized brand such as CENTURY 21, Herrera and Adipietro can now lean further into these focuses on a much larger scale.

“We stress creativity and innovation in everything we do, particularly when it comes to out-of-the-box problem solving,” said Adipietro. “Many of these solutions can be found in embracing the latest technological innovations. I won't hesitate to be an early adopter in social media or other marketing tactics as I see this as the perfect way to elevate both ourselves and our clients' properties. With the CENTURY 21® brand and technological tools at our disposal, we can tap into even larger audiences with less leg work on our end.”

Much of the firm's success can be attributed to its willingness to be a forward thinker in the real estate space. The company understands that every transaction is unique and requires a personal touch and creativity, which is where the firm thrives.

“Our two greatest assets in real estate are our people and our reputation,” said Herrera. “I joined this industry out of a desire to help families achieve the American Dream and every other person in our office also shares this value. I believe that it's this genuine passion that allows us to consistently deliver for our clients while being happy to go the extra mile. Our affiliated agents and our clients always come first, and our reputation reflects that.”

CENTURY 21 Standard Real Estate is located in the heart of Staten Island, a highly coveted market for both young professionals and families alike, largely thanks to its suburban offerings and short commute to Manhattan. Sometimes referred to as the “forgotten borough” due to its small population in comparison to the other New York City neighborhoods, Staten Island is the perfect solution for those looking to enjoy city life, without sacrificing quieter, suburban and waterfront amenities.

SOURCE Century 21 Real Estate LLC

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