• Home:
• News:
• CARSTAR Auto Body Repair Experts:

Pedal to the Medal: The Boucher Family Races Ahead as Top Marketer at CARSTAR Collingwood

By: CARSTAR Auto Body Repair Experts |  0 Shares     95 Reads

August 05, 2024 // Franchising.com // COLLINGWOOD, ON - CARSTAR Collingwood’s owners, the Boucher family, were recognized for their exceptional local marketing efforts and took home the Top Marketer Award at the annual Canadian conference. CARSTAR Collingwood's recognition highlights its exceptional local marketing efforts, showcasing their innovative strategies and meaningful contributions within both the community and the CARSTAR network.

The Boucher family has a three-generation legacy as collision repair professionals in the Collingwood community. Sons Andrew and Matthew Boucher are now taking over operations from their father Gary and are building a bright new culture in their community and in their facility through their engagement efforts.

“We are extremely pleased to be recognized by CARSTAR for Marketer of the Year. We take a lot of pride being the third generation in our shop, we wouldn’t be here without the support from our family, and the hard work & dedication from our employees,” said Matthew Boucher, owner of CARSTAR Collingwood. “They are the heart and soul of the shop, giving back to them and our community is the least we can do.”

“Marketing and community involvement are key elements of creating lasting relationships with your customers,” said Sabrina Thing, president, Driven Brands Collision. “CARSTAR Collingwood builds their brand every day in the community they serve, and this brand awareness pays off in their customer loyalty and reputation.”

As they’re located in a rural community, maintaining grassroots relationships is even more critical to drive brand awareness and keep their facility top of mind for when customers need them, but also reach potential employees. This store supports their local minor league hockey team, has earned their local Reader’s Choice awards, sponsors local volleyball tournaments, and even hosts outing events for their team to retain and market for new employees.

SOURCE CARSTAR

###