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Bloomin’ Blinds Announces New CEO Alongside Debut of Technology Launch

By: Bloomin' Blinds |  6 Shares     155 Reads

August 07, 2024 // Franchising.com // DALLAS - Bloomin’ Blinds announces the appointment of former Executive Vice President, Jeff Wharton, to CEO.

CEO Appointment & Brand Evolution

Wharton boasts an impressive resume, holding various leadership roles, primarily in home improvement products, including custom window coverings. Stepping into the CEO role is a natural progression, building on his accomplishments with the company serving as Bloomin’ Blinds Executive Vice President.

“I have tremendous respect for this brand and leadership team, and am humbled to step into this role as we drive our stellar reputation forward and catapult Bloomin’ Blinds into the national spotlight,” said Wharton. “Key areas of focus include successfully deploying our proprietary AI operating system, streamlining operations, and building-out our product offering and vendor partnerships to maximize profitability potential.”

Since its inception in 2001, Bloomin’ Blinds has operated as a family business, with brothers Kelsey, Kris, and Kevin Stuart at the helm.

After years of infrastructure enhancements, strengthened systems, and innovations, the brand has quietly laid the foundation for growth. The appointment of Wharton to CEO signals the next era of the brand’s evolution. Kelsey moves into the role of CDO, while Kris and Kevin remain COO and CTO, respectively. The brand's culture of family and core values continues to act as a strategic compass, guiding innovation.

“To say Jeff is deserving of the CEO role would be an understatement,” said Kelsey Stuart. “He embodies our culture and has what it takes evolve Bloomin’ Blinds into a performance-driven brand that continues to revolve around putting people first. I’m confident Jeff will be a driving force behind our continued success and future as a tech-forward brand.”

BloomScale – Unlocking the Power of AI

Alongside the CEO announcement is the launch of BloomScale, designed to improve the customer experience while simplifying operations for franchisees and team members. Key details include:

• The vertically integrated, owned, proprietary technology platform was created in partnership with Revscale AI and is currently in beta testing, set to rollout systemwide in Q1 of 2025.
• BloomScale automates inbound and outbound sales, growth marketing, product configuration, EDI ordering, KPI management, merchant service integration, as well as technical and customer support.
• With advanced AI capabilities, BloomScale provides immense operational improvements, such as:
  • AI-powered call center via small language models and customized avatars designed to be brand experts.
  • Eliminating order entry errors and digitalizing the quoting process; improving same-store margins.
  • Visualizer tools that allow customers to engage, interact, and make informed decisions more efficiently, in turn, creating more sales opportunity.
  • AI-powered communication platforms and apps enabling real-time updates on service status.
  • KPI tracking, giving franchisees front-facing access to daily business performance metrics.

The purposefully built, fully-integrated solution offers easy deployment and efficient management, providing critical features to help franchisees optimize their operations.

SOURCE Bloomin’ Blinds 

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