The UPS Store® Reveals Vibrant 2025 Rose Parade® Float “Helping Dreams Take Flight”

By: The UPS Store | 2 Shares 882 Reads

August 27, 2024 // Franchising.com // SAN DIEGO - Mark your calendar and catch a glimpse of the captivating float by The UPS Store® themed, “Helping Dreams Take Flight,” in the Rose Parade® presented by Honda on January 1, 2025, in Pasadena, California. Tying into the overall parade theme of ‘Best Day Ever,’ the float concept aims to encourage all viewers to dream big and not be afraid to take a big leap – and soar.

The float will take viewers back in time 200 million years ago, to the Age of the Dinosaurs, and will feature a colossal pterodactyl watching her two young pterodactyls take their exhilarating first flight over Pasadena. Animations and special effects will come alive with the trio flapping their wings as they set off from their tropical homeland, complete with steaming volcanoes and active flowing waterfalls. The lush paradise brimming with stunning tropical florals will round out the delightful, inspiring float.

The beauty of the float is further enhanced by the story it represents. Just as the mother pterodactyl observes her offspring leaving the nest, The UPS Store network witnesses the aspirations of its franchise owners, their small business customers, and school-aged students, supporting them as they take flight. The UPS Store Start Small, Grow Big program with Junior Achievement USA provides nationwide educational opportunities for young individuals to help them succeed.

The float was designed by Charles Meier and is being built by Artistic Entertainment Services. "Working with The UPS Store for the first time to bring such a Jurassic-sized vision to life has been a high-energy experience,” said Craig Bugajski, CEO and president of AES. “As a premiere float builder, we love to create high-impact moments for brands who participate in this parade. We love the message behind this float, the idea of instilling confidence in all generations to cultivate a bright future and celebrating those who encouraged them to ‘fly’.”

SOURCE The UPS Store

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