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Famous Toastery Expands to New Markets and Introduces New Look

By: Famous Toastery |  9 Shares     336 Reads

September 11, 2024 // Franchising.com // CHARLOTTE, NC – Famous Toastery is proud to announce a strong start to the second half of 2024 marked by newly-signed franchise agreements, an initial rollout of a fresh new aesthetic, and strategic partnerships.

Famous Toastery signaled a bold new step to expanding its regional footprint with a 5-unit deal in Raleigh, NC, signed by Anuj, Hina and Nisang Patel. Furthering the brand’s presence in the area, Famous Toastery also added its first franchise in Fuquay-Varina, NC with a signed agreement by Larry Terhune. 

“We are thrilled to bring the Famously Fresh flavors of Famous Toastery to new communities with these deals,” said Mike Sebazco, President of Famous Toastery. 

Coming in the second half of the year, Famous Toastery guests can expect a fresh look to their go-to brunch spot. The brand will launch an evolution of their current look with a new design that includes a new logo and color scheme, updated uniforms and new menus – which feature a new look and feel to their core food and cocktail offerings, with the addition of margarita flights as an example.

“Our guests are our top priority, and providing them with a great experience is our number one goal,” added Sebazco. “We heard the guest feedback and used it to guide our brand refresh, from the bright uniforms to the delicious new cocktail and food menus, as well as our new logo. While we are unveiling our new primary logo, our team is just as excited to present our new secondary logo that pays homage to our original branding as we continue to evolve.”

The first stage of the new look was recently launched on the Famous Toastery website providing guests with a digitally enhanced experience that features unique location pages for each restaurant and a much friendlier consumer experience. Famous Toastery fans can expect to see bright new colors implemented on the website in the coming weeks, as the new branding is simultaneously unveiled at restaurants. In tandem with the new website, Famous Toastery will continue to showcase its digital evolution by launching its first loyalty program – a tool they’ll use to show guest appreciation and provide valuable insights to franchisees and its corporate team in order to provide an exceptional guest experience. Through the use of data from the loyalty program, the Famous Toastery team can continue to evolve to exceed the needs and expectations of their guests.

Famous Toastery kicked off the year extending its partnership with NASCAR Cup Series driver and 2021 Daytona 500 Champion Michael McDowell. Aptly timed with the start of the 2024 NASCAR Regular Season, McDowell – who is currently in the top-25 of NASCAR Cup Series standings – wears a Famous Toastery logo on his helmet and custom gloves on select race days, amplifying Famous Toastery’s national visibility.

Famous Toastery has gained notable attention from a number of regional and national influencers alike, including professional competitive eater James “J Webby” Webster and Robin of @_Charlottefoodie. Webster approached the franchise owner of Famous Toastery Ashburn, inquiring of a unique food challenge. He took down a platter of the better breakfast franchise’s most popular items such as flapjacks, French toast, crepes and other delicious menu items in just under 15 minutes; an event he used to train for the famous Nathan’s Hot Dog Eating Contest.

SOURCE Famous Toastery

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