Great American Cookies and Marble Slab Creamery Launch Co-Branded Online Experience
September 18, 2024 // Franchising.com // LOS ANGELES -- FAT (Fresh. Authentic. Tasty.) Brands Inc. announces the launch of Great American Cookies and Marble Slab Creamery’s new co-branded online ordering experience.
The new website functions as a dynamic co-branded platform that seamlessly integrates the two brands. The innovative site optimizes the guest experience, whether they are visiting a co-branded location or a standalone Great American Cookies or Marble Slab Creamery.
Another key initiative to enhancing the customer’s digital journey is the creation of the first-ever 3D Cookie Cake Builder. Unlike any other digital Cake builder, the new Great American Cookies model delivers the delight of building a cake in real time. It provides 3D design visuals as guests select icing colors, Cookie Cake flavors, and personalized messages for their Great American Cookies Cookie Cake.
“Olo is excited to support FAT Brands as it levels up its commitment to digital transformation,” said Nolan DeCoster, SVP of Partnerships and Business Development of Olo. “Not only is the interactive ordering journey a perfect example of technology elevating the guest experience and driving sales, but it also is a perfect example of the power of an open ecosystem. Olo’s integrations allowed FAT Brands to build this hyper-custom interface with 3 Owl while keeping the familiarity and simplicity of Olo’s Order and Pay solutions for both operators and guests.”
“We are so proud of the work our team has done alongside FAT Brands and Olo,” said David Feldman, CEO of 3 Owl. “This collaboration allowed us to innovate in ways that elevate the customer experience at every touchpoint. We were able to build a digital platform that’s endlessly scalable. Seeing our shared vision come to life and make an instant impact has been incredibly rewarding.”
SOURCE FAT (Fresh. Authentic. Tasty.) Brands
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