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California Tortilla® Announces Signing of Franchise Deal for Montgomery County, Md.

By: California Tortilla |  0 Shares     154 Reads

October 02, 2024 // Franchising.com // POTOMAC, Md. – California Tortilla® announced today that it has signed an agreement with a former employee, Erin Bila, her husband, Rogerio, and a business partner, Dilshad Awan, to open a new franchise location in Maryland’s Montgomery County.  secure a location soon and be open by early next year.

The new location, once open, will feature California Tortilla’s ACE (Accuracy, Customization and Engagement) model, which lets guests experience the full array of flavor profiles on the brand’s menu and adapt their meals to their individual tastes using a vast array of signature sauces and toppings. Guests communicate directly with team members as they move down the food-preparation line to build a dish that fits their current cravings. 

Bila said she and her partners are eager to leverage their respective strengths and capitalize on California Tortilla’s strength in their market. All three partners also reside in the county – the Bilas in Damascus and Awan in Rockville – and have extensive restaurant experience. Erin started in the industry working at the California Tortilla in Olney, Md., and went on to work one of the largest Dunkin’ Donuts franchisees in the state, where she is still employed. Rogerio and Dilshad worked for that same organization but are now devoted full time to developing and operating their new California Tortilla franchise. All are excited to take this next step in their careers and become business owners.

“Once we decided to strike out on our own,” she said, “I pushed for California Tortilla because I know and love this brand. California Tortilla has been near and dear to me since I started my career. I even still have my W-2 from 2007, my first year at the company.”

SOURCE California Tortilla®

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