Driven Brands Collision Group Puts a Bullseye on Performance at Day Two of Conference with Abra, CARSTAR, and Fix Auto USA in Dallas

By: CARSTAR Auto Body Repair Experts | 1 Shares 725 Reads

October 11, 2024 // Franchising.com // DALLAS – At the second day of the 2024 US Driven Brands Collision Group conference, the Abra, CARSTAR, and Fix Auto USA franchise partners turned their focus to driving performance across the United States.

Damien Reyna, U.S. Collision Chief Operating Officer, delivered the leadership message on Wednesday morning, sharing the key performance metrics and goals, operational priorities, same store sales growth, unit growth, and new opportunities.

Melissa Kwiatkowski, Vice President of Marketing, shared brand performance and consumer trends; and highlighted the role brand awareness plays in driving leads. She also discussed some new programs the team is working on, and how they plan to drive contributions to the customer journey for 2025.

The keynote speaker for the day was Jon McNeill, CEO and Co-Founder of DVx Ventures. He has operated and scaled companies with a focus on growing revenue and improving operations. He was President at Tesla and then COO at Lyft, where he helped prepare and take the company through its IPO.

After the morning sessions, breakout sessions featured topics like how to leverage technology to enhance capacity management, driving volume with CCC’s latest tools, and a profitability panel with top performers from Abra, CARSTAR, and Fix Auto USA. The popular vendor trade show closed the day, showcasing the latest services and tools, providing networking opportunities. The events have raised more than $15,000 so far for charity.

The final day of the Driven Brands conference opens with Brian Newberry, Vice President of Development, who will lead a discussion with MSOs on how to thrive in this industry. Brandon Eckenrode, Executive Director of the Collision Repair Education Foundation (CREF), will discuss hiring strategies for collision centers.

The morning will close with Bart Mazurek, Vice President of ASG Consulting and Services, who will share insights from his more than 23 years of experience in automotive and P&C insurance markets.

Breakout sessions will follow and include coaching strategies to win more business, leveraging fleet opportunities, and a panel on scanning and calibration. The final day is capped with the awards gala celebrating top franchise partners.

The “Limitless 2024” conference is being held at the Omni Dallas Hotel, located in the heart of the Dallas Arts District.

SOURCE Driven Brands Collision

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