Dunn Dirty’s Are a Pop Hit Sensation; Successful Launch Leads to Permanent Menu Spot and Three New Offerings

By: Dunn Brothers Coffee | 0 Shares 864 Reads

October 11, 2024 // Franchising.com // MINNEAPOLIS, Minn. – Prepare your taste buds for a wild ride—the Dunn Brothers Coffee line-up of dirty sodas have landed a permanent place on the brand’s menu.

The Minneapolis-based brand famed for freshly roasting single-origin green beans in its coffee shops, built on the excitement of the Dunn Dirty’s permanent menu addition. The brand’s innovation, highlighted by the introduction of Red Bull Infusions and the brand’s Soda Infusions just a couple years ago. After its Soda Infusions launch, Dunn Brothers Coffee uniquely reimagined the dirty soda trend this summer with its original Dunn Dirty’s lineup, putting a creative twist on a popular concept that only Dunn Brothers Coffee can deliver.

"It takes a special new drink to make our permanent menu, and the Dunn Dirty's have earned their place. We went full force with R & D in creating the initial set we launched with and now we’re taking it to the next level,” said Scott Harvey, President of Dunn Brothers Coffee. "We’re opening the eyes of a younger audience while also holding onto the quality that we’ve become known for with our longterm fans.”

The Dunn Dirty's collection was designed to cater to the evolving tastes of coffee lovers while tapping into innovative drinks. As a creative twist on the popular dirty soda trend, particularly embraced by Gen Z and Gen Alpha consumers, the made-to-order beverages blend classic soda flavors with creamy coffee and fruity elements, offering a refreshing and indulgent experience.

Now, with fanfare buzzing, the rotating Dunn Dirty’s beverage program will include exclusive selections based on seasonal flavors and other trending taste preferences.

The three new craft flavors rotating in now to the Dunn Dirty’s collection at all Dunn Brothers Coffee locations, include:

Vanilla Dunn Dirty – Pepsi® blended with smooth nitro cold brew coffee, infused with sweet, creamy vanilla and topped with a luscious soft whip.
Blue Raz Dew'd – Mountain Dew® base combined with tangy blue raspberry and sweet strawberry flavors, finished off with creamy coconut milk.
Pumpkin Dunn Dirty* - Pepsi® combined with the brand’s signature nitro cold brew, real pumpkin, and a cozy mix of warm spices.

This trio follows the original Dunn Dirty’s launched midyear to large fanfare, which included the namesake Dunn Dirty (Pepsi blended with nitro cold brew coffee), Dr’d Up (Dr. Pepper with creamy coconut milk) and Wild Dew’d (Mountain Dew base combined with tropical flavors of mango, strawberry, peach and finished coconut milk).

“As we enter a new chapter of menu innovation, we’re especially eager to offer our guests even more options, in addition to coffee. We’ve had a positive response from our fans,” said Alexis Gillette, VP of Marketing at Dunn Brothers Coffee. “Whether through our deep love for coffee or our exploration of new trends, we’re determined to exceed our guest’s expectations and keep them coming back for more.”

The decision to make Dunn Dirty’s a menu staple and expand the collection follows a summer marked by creative brand innovations. Earlier this summer, Dunn Brothers Coffee introduced the Free Sips program, which allows customers to taste test what makes the brand’s hot and cold brew selections the best way to experience coffee. Dunn Brothers Coffee also unveiled its fall-inspired Pumpkin Palooza* menu, featuring a delightful array of pastries and pumpkin-flavored beverages designed to satisfy guests' seasonal cravings.

*Limited time menu offering ending November 3, 2024

SOURCE Dunn Brothers Coffee

###