Build-A-Bear Workshop Appoints Kim Utlaut as Senior Vice President, Chief Brand Officer

By: Build-A-Bear Workshop | 0 Shares 176 Reads

ST. LOUIS, Oct. 29, 2024 // PRNewswire // -- Build-A-Bear Workshop, Inc. is announcing the appointment of Kim Utlaut as Senior Vice President and Chief Brand Officer. Utlaut most recently served as a General Manager for Franchise Leadership at The Coca-Cola Company.

In her new role, Kim's responsibilities include leading the continued evolution of Build-A-Bear's brand and communications strategy, with an increased focus on strengthening and elevating the valued relationship the company shares with its diverse consumer base across multiple revenue streams and product offerings worldwide.

Reporting directly to the Chief Operations Officer, Chris Hurt, Kim is expected to contribute to the business by leveraging her expertise to effectively communicate a wide variety of offerings, from new product launches to special guest experiences to personalized memorable moments, all with a brand-right tone.

Kim joins Build-A-Bear at a pivotal moment of success for the company following three consecutive record-setting years. Most recently, Build-A-Bear has expanded its brand presence with a growing global retail footprint, the continued advancement of its digital transformation, and investment in the brand through exciting collaborations.

Kim spent over 20 years in senior leadership roles at The Coca-Cola Company. During her tenure, she developed strategic partnerships with organizations such as the NCAA, U.S. Soccer, and the United States Olympic & Paralympic Committee. Her innovative marketing strategies elevated brand visibility and successfully drove recruitment and retention initiatives. Her expansive career also includes stints at Sprint and Anheuser-Busch.

SOURCE Build-A-Bear

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