Riko’s Pizza Raises Over $26,000 in Support of Breast Cancer Alliance During BCA’s Annual Go For Pink Campaign in October

By: Riko's Pizza | 1 Shares 216 Reads

December 19, 2024 // Franchising.com // Stamford, CT -- Rico Imbrogno recently presented Breast Cancer Alliance (“BCA”) President Karen Colella with a check for $26,500. These funds are a direct result of Riko’s month-long partnership with BCA to support the organization’s annual Go For Pink campaign and its lifesaving work.

GoForPink is BCA's month-long initiative during Breast Cancer Awareness month in October, during which partners throughout the country donate a percentage of proceeds to BCA. 100% of proceeds from this initiative will go directly to the funding of innovative, cutting-edge breast cancer research in 2025.

Throughout the month of October, Riko’s Pizza – both corporate stores and franchise locations – donated 10% of all sales on Tuesdays to BCA. Customers, new and old, came out for ‘Dough-Nation’ Tuesdays, which raised $26,500 this year to support Breast Cancer Alliance. Riko’s also sold co-branded pink t-shirts, used specially-designed pink pizza boxes for takeout orders, and hosted dedicated events at select locations.

“We are incredibly grateful to Rico, Luigi, and the entire Riko’s Pizza team for their partnership over the past three years and their unwavering dedication to BCA’s mission. The generosity of the Riko’s team and their loyal customers was truly inspiring. Through their efforts, such as providing pink pizza boxes and selling pink t-shirts throughout October, they not only raised awareness about breast cancer but also contributed vital funds that will support cutting-edge breast cancer research, breast surgical fellowships, and screening and support for underserved communities,” said Karen Colella, BCA President, Board of Directors.

“Riko’s Pizza is a proud supporter of the essential programs and research the Breast Cancer Alliance provides, and we are thrilled to present more than $26,000 to help further their mission,” said Rico Imbrogno, co-founder and CEO of Riko’s Pizza. “We couldn’t have raised these funds without all our dedicated franchisees and incredibly generous customers. Since partnering with the amazing BCA team, our pink pizza boxes and ‘Dough-Nation’ Tuesdays have become a staple that our staff and customers look forward to every October. Riko’s is committed to the communities and people in the towns where we live and work, and this initiative is just one of the many ways we can give back. We’re extremely grateful for all the positivity and support we received in October to make this goal a reality.”

SOURCE Riko’s Pizza

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