The Century 21 Brand Enters the Memphis Market With Latest Affiliation of Black-owned Multi-office Brokerage
February 04, 2025 // Franchising.com // MEMPHIS, Tenn. – Century 21 Real Estate LLC is welcoming its first Memphis-based brokerage with the latest affiliation of Patterson Homes Real Estate Co., a Black-owned firm with over 70 independent sales professionals across two offices.
The firm is led by Travis Patterson, a Memphis-raised finance professional turned real estate broker. Patterson’s career began after graduating from the University of Memphis with a bachelor’s degree in business administration with a concentration in finance and real estate. He immediately put his degree to use, working as a credit manager and financial analyst before transitioning into real estate full-time, where he was better able to put his people skills and homegrown Memphis insights to use.
At his firm, Patterson is flanked by his diverse leadership team and dozens of knowledgeable Southwestern Tennessee and Mississippi real estate veterans. Together, he and his independent sales professionals are able to assist clients in Shelby and Desoto counties with residential and commercial buying and selling, including new construction and investment properties.
Now doing business as CENTURY 21 Patterson & Associates Real Estate Co., Patterson and his sales professionals will have access to the CENTURY 21® brand’s technology and marketing, lead generation, and agent learning and coaching to help deliver the quality service to buyers, sellers and investors. With these tools at his disposal, Patterson hopes to pursue future M&As that would help expand his company’s footprint into Jackson and Nashville and also boost its current market share in Desoto County.
“Our company has experienced growth over the past few years, and I knew we were due for an upgrade to our systems and services,” said Patterson. “As one of the larger brokerages in Memphis, scalability is key, and that means implementing tools and technology that keep the business running semi-autonomously. I like to be hands-on and spend significant individual face time with every member of our firm in order to support them. By implementing the tools provided by the CENTURY 21® brand, I get extra bandwidth to do just that, and my affiliated agents and clients get access to world-class offerings.”
Patterson’s company has brand recognition in the Greater Memphis area thanks to its involvement in the local community and the consistent, expertise that its affiliated agents provide. The firm itself is extremely family-oriented, while Patterson also places significant emphasis on promoting individual accomplishments and educating the firm’s affiliated sales professionals to help them reach the next level in their real estate business. When the firm’s independent sales professionals aren’t honing their real estate skills, they’re in the community giving back. CENTURY 21 Patterson & Associates works with Shelby County Schools to coordinate an annual backpack drive, they help run a Toys for Tots program, and they also host an annual turkey drive for the less fortunate residents of the North Memphis and Frayser areas.
“Everything we do is guided by our commitment to excellence,” said Patterson. “We never strive to be good enough, but instead, we’re always trying to reach the next goal and improve ourselves and our communities. We believe that real estate should be guided by family values – treating others how you want to be treated, addressing the unique needs of every individual, and approaching every situation with energy and genuine passion. Serving the communities in and around Memphis is what we love to do, and soon, we hope we can do that on an even larger scale.”
Memphis is one of the largest cities in the Volunteer State, sitting squarely on its southwestern border with Mississippi and Arkansas. The city’s rich cultural history has earned it multiple nicknames, such as the Birthplace of Rock ‘n Roll, or the Home of the Blues, thanks to the numerous clubs lining the city’s iconic Beale Street. Aside from Memphis’ vibrant music scene, residents and tourists alike can also enjoy professional basketball games or indulge in world-famous “Memphis-style Barbecue,” aptly named for the annual World Championship Barbecue Cooking Contest held in the city.
“Thanks to Travis, the CENTURY 21 brand is able to take a giant step forward by entering the Memphis market,” said Mike Miedler, president and CEO of Century 21 Real Estate LLC. “Memphis is one of the most lucrative markets in all of Tennessee, and Travis is the ideal professional to represent the brand in the area. He understands the city’s trends, its people and its culture. He’s used this local knowledge to catapult his six-year-old firm into the elite ranks of Tennessee real estate, and we can’t wait to provide him with the tools that can further support him.”
SOURCE CENTURY 21®
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