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The Century 21 Brand Fortifies Its Presence Along Georgia’s Coast

By: Century 21 |  2 Shares     251 Reads

March 17, 2025 // Franchising.com // RICHMOND HILL, Ga.  – Century 21 Real Estate LLC. is expanding its presence in the Savannah metropolitan area with the affiliation of woman-owned Luxe Real Estate Services, based in Richmond Hill.

The five-year-old firm is owned and operated by broker/owner Becky Partin, who obtained her Georgia real estate license in 2016. After spending four years working as a sales professional, Partin decided to open her own brokerage in March of 2020, less than one month before the start of the pandemic. Although the pandemic brought unprecedented challenges to the real estate industry, Partin was able to lead her young company through the adversity and has since established herself as a respected leader in the greater Savannah real estate community.

Under Partin’s careful leadership, the firm has developed a reputation for its ability to assist clients with their residential real estate needs, particularly when it comes to luxury properties or vacation rentals. The firm’s services span from Savannah proper, to the neighboring communities of Guyton, Hinesville, Pooler, Richmond Hill, Rincon and Tybee Island.

Now doing business as CENTURY 21 Luxe Real Estate, Partin and her independent sales professionals will have access to the CENTURY 21® brand’s world-class technology and marketing, lead generation, and agent learning and coaching. With these tools at her disposal, Partin intends to pursue future mergers and acquisitions, as well as provide her affiliated agents with the necessary resources to enter the commercial space.

“The CENTURY 21® brand is an extremely powerful name to be associated with,” said Partin. “However, what I’m most looking forward to are the tools and resources that are exclusive to the brand, which can help my affiliated agents pursue new opportunities and get a leg up in our market. The learning resources, tech tools that create listing presentations and international network in particular are all things that can immediately make an impact on our day-to-day operations.”

While the firm’s new affiliation can pave the way for future mergers and acquisitions, Partin wants to work with like-minded professionals who fit into the CENTURY 21 Luxe Real Estate company culture. The firm’s tagline, “the luxury is in the service,” refers to the commitment to excellence shared by all of its agents. Not only is each agent skilled in their real estate craft, but each works diligently to build lasting relationships and ensure that a transaction isn’t just a service, but instead an experience.

“We take great pride in our ability to provide unparalleled luxury service, however, we believe that it’s our high standards in developing human connections that truly represents who we are as a brokerage,” said Partin. “We are fully ingrained in our community, and that includes investing ourselves in the lives of those we serve.”

The firm’s headquarters in Richmond Hill is located less than 30 minutes from the heart of Savannah, one of the liveliest cities in the Peach State. Only 20 minutes further is Tybee Island, which is ranked the second nicest beach in Georgia according to TripAdvisor. These locations fuel the local tourism industry, which is a cornerstone of coastal Georgia’s economy, as well as the nearby military bases, which are also major employers. With the amenities of Georgia’s coast and a major metropolitan area less than an hour’s drive away, Richmond Hill represents the idyllic place for many different lifestyles.

“We have the utmost confidence in Becky’s ability to grow not only her company, but also the CENTURY 21® brand along Georgia’s coast,” said Mike Miedler, president and CEO of Century 21 Real Estate LLC. “She has already proven herself a more than capable leader in the five short years since she’s started her own business, including how she was able to navigate the pandemic in her firm’s earliest days. Her person-centered business philosophy aligns perfectly with the CENTURY 21 brand, and we can’t wait to provide her with the tools she’s been searching for to continue growing her business.”

SOURCE CENTURY 21

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