La Madeleine Gives a Warm Bonjour to Brunch With Major Menu Additions
March 27, 2025 // Franchising.com // DALLAS — La Madeleine has launched all day, every day brunch in a bigger and more delicious way, featuring over 20 new and updated craveable food and beverage items and the return of select customer favorites. The brunch additions now provide a whole new way to experience la Madeleine and the magic of brunch any time of day or week.
The expansive new brunch menu features a delicious, culinary-forward lineup of items including French toast and waffles topped with powdered sugar and whipped topping and served in four mouthwatering variations:
- Classic – served traditionally with butter and syrup
- Fresh Berries – topped with strawberries, blueberries and raspberries
- Maple Pecan – topped with cinnamon and candied pecans
- Blueberry Cheesecake – topped with cream cheese filling, blueberry jam and blueberries
Other delectable all-day brunch options include:
- New Croffles, a savory and sweet croissant-waffle fusion that is crispy on the outside and flaky on the inside, in two varieties: The Monte Cristo and The Benedict
- New Bacon Bon-Bon Brioche Sandwich with crispy brown sugar bacon, a fried egg, tomatoes, microgreens and French aioli served on a brioche bun
- Reinvented Avocado Toast, now served on Turano bread and topped with tomatoes, feta, microgreens and balsamic glaze
Also making their first appearance on the la Madeleine menu are handcrafted wine-based cocktails, available to order all day. The new brunch-inspired beverages include the Bloody Mary, Espresso Martini, Parisien Sunrise and Cosmopolitan.
“This is the biggest and most exciting menu launch in la Madeleine’s history,” said la Madeleine President John Dillon. “At la Madeleine, we believe brunch isn’t just a meal — it’s a celebration, a moment to gather and indulge in the perfect fusion of breakfast and lunch. No matter the time of day, our new brunch menu is designed to bring people together over craveable classics and bold new flavors with an unexpected twist. We can’t wait to welcome our guests to experience the next evolution of brunch at la Madeleine.”
In addition to all-day brunch, la Madeleine has added Dipped Croissants topped with freeze-dried strawberries or crusted pistachios to its permanent menu. It also has introduced limited-time spring offerings including the Chicken Cordon Bleu Sandwich, cherry turnovers, cherry-topped individual cheesecakes and white chocolate macadamia nut cookies.
The new all-day brunch menu and spring items are available now at participating la Madeleine locations. They can be ordered in-café for dine-in or takeout, or online for curbside pickup or delivery.
SOURCE la Madeleine
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