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Ideal Siding Debuts in Florida with Expansion into Orlando Market

By: Ideal Siding |  0 Shares     133 Reads

April 01, 2025 // Franchising.com // VANCOUVER, BC.  – Ideal Siding has expanded into Florida with its first franchise location in the Orlando market. This milestone marks an exciting step in the brand's U.S. expansion, bringing Ideal Siding's expert exterior renovation services to Florida homeowners for the first time.

Leading the new Orlando location is Grasiella Bolivia, an accomplished entrepreneur and engineer with a background in project management and process improvement in the manufacturing industry. Originally from Brazil, she identified Ideal Siding as the perfect opportunity to combine her professional experience with her passion for home improvement. With strong support from her husband, Vinicius Marino, who brings additional expertise in cost value engineering, Bolivia is well-equipped to leverage her skills to deliver high-quality siding solutions to homeowners throughout Orlando.

“I wanted a franchise that aligned with my values and allowed me to make an impact in my community while providing flexibility for my family,” said Bolivia. “Ideal Siding stood out for its exceptional marketing support, proven systems and commitment to premium service. I’m excited to bring this innovative concept to Florida homeowners.”

Bolivia wasted no time in getting her business up and running in Orlando. Within days of completing her franchise training, she began meeting with prospective clients, coordinating operations and is preparing to launch her first projects. Her immediate focus is on building strong relationships with trusted contractors while delivering top-notch results to homeowners.

“We’re thrilled to have Grasiella leading the way as our first Florida franchisee,” said Alex Filipuk, Founder and CEO of Ideal Siding. “Her dedication to customer service and eye for detail make her the ideal franchisee to lead our expansion into the Orlando market. We’re confident she will set a strong foundation for Ideal Siding’s further success in the state.”

With Florida’s booming housing market and increasing demand for high-quality home renovations, the brand sees significant growth opportunities for Ideal Siding in the region. As Bolivia settles into her market, she remains committed to setting a high standard for service, building trusted relationships with homeowners, and ultimately expanding her reach in the Orlando community.

Ideal Siding’s proven business model eliminates many of the common hurdles in the home improvement industry by providing franchisees with cutting-edge marketing, lead generation and operational support. This approach allows franchisees to focus on delivering outstanding results while building a business with long-term growth potential.

SOURCE Ideal Siding

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