Swig Hires Former Hallmark Executive Vice President to Lead Legal, Employee Experience and Public Affairs Strategy

By: Swig | 0 Shares 136 Reads

April 15, 2025 // Franchising.com // LEHI, UTAH — Swig welcomes Jill Marchant, former executive vice president and Chief Legal Officer at Hallmark, to the team as Chief Legal and Administrative Officer.

Marchant joins Swig with over 20 years of experience in corporate leadership and legal management. Before joining Hallmark in 2018, she held senior legal leadership roles at Applebee’s and Dine Brands and served as general counsel for Texas Roadhouse and Farm Credit Mid-America.

At Hallmark, Marchant was responsible for leading a team of attorneys and legal specialists who provided strategic legal and business advice to Hallmark’s portfolio businesses—Hallmark, Hallmark Media, Crayola, and Crown Center on a wide array of issues, including governance, business transactions, contracts, real estate, employment, litigation, intellectual property, media production and distribution, and other legal matters.

“Jill is joining our team at the perfect moment,” said Alex Dunn, CEO of Swig. “Her business and legal experience in multiple industries, including restaurant services and consumer goods, will be instrumental in ensuring we grow strategically. Swig has an incredible story and 15-year history.”

“I could not be more excited about joining Swig,” said Marchant. “I am a huge fan of the brand and the way it connects with the community and consumers. It is an honor to work with this innovative and engaged leadership team. I can’t wait to bring more people our “happiness in a cup.”

Marchant graduated from Brigham Young University with a bachelor’s degree in English and earned her Juris Doctor with honors from Brigham Young University’s Law School. Marchant resides in Utah with her husband, near her children and first grandchild.

Swig takes soda to the next level with menu favorites or completely personalized drinks that mix classic sodas with bold flavors, fresh fruits, purees, and creams. In addition to dirty soda, the menu features Refreshers—light, water-based drinks paired with fresh fruits and flavors—and Revivers, a customizable energy drink for that extra pick-me-up. Swig also offers a selection of sweet and savory snack options, including pink sugar cookies and warm pretzel bites.

SOURCE Swig

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