HTeaO Partners with Alex’s Lemonade Stand Foundation to Support the Fight Against Childhood Cancer
April 29, 2025 // Franchising.com // Fort Worth, TX – This May, HTeaO is proud to support Alex’s Lemonade Stand Foundation (ALSF) as part of its ongoing commitment to Brewing Purpose. The iced tea franchise is inviting customers to join the fight against childhood cancer by rounding up their total at checkout or hosting their own lemonade stand to raise additional funds and awareness.
As a visual symbol of this effort, HTeaO will swap out its signature blue straws for yellow straws throughout the month of May, giving a nod to gold, the color most commonly associated with pediatric cancer awareness.
Alex’s Lemonade Stand Foundation is the largest independent childhood cancer charity in the U.S. focused on funding critical research and supporting families. Since young founder Alex Scott hosted her first lemonade stand in 2000, ALSF has raised over $300 million, funded more than 1,500 research projects at nearly 150 institutions across North America and Europe, and helped over 15,000 families, including to access the care they need through programs like Travel For Care.
“Brewing Purpose is about serving our communities in ways that go far beyond our product,” said Heath Nielsen, President at HTeaO. “Alex’s Lemonade Stand Foundation is doing extraordinary work, and this partnership gives our guests the opportunity to join a powerful movement that’s helping children and families across the country.”
All month long, HTeaO customers can visit any location and round up their purchase to the nearest dollar, with 100% of those proceeds going directly to ALSF. Guests will also find in-store signage featuring a QR code that links to step-by-step instructions for setting up a personal fundraising page and hosting their own lemonade stand. Participants can even request a free packet of lemonade stand materials to be delivered directly to their home.
“We are delighted that HTeaO has chosen to partner with us this May” said Liz Scott, Alex’s mom and Co-Executive Director at Alex’s Lemonade Stand Foundation. "We are so grateful to be joined by a community of franchisees coming together to help end childhood cancer.”
Childhood cancer is the leading cause of death by disease for children in the U.S., yet research for pediatric cancers remains significantly underfunded. With the support of partners like HTeaO and its customers, ALSF continues to fill critical research gaps and bring hope to families nationwide.
To get involved, visit any HTeaO location during the month of May to round up your total or scan the in-store QR code to launch your own lemonade stand fundraiser.
SOURCE HTeaO
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