CENTURY 21 Real Estate and Institute for Luxury Home Marketing Launch Collaboration With New Q1 2025 Luxury Market Report

By: Century 21 | 0 Shares 164 Reads

May 02, 2025 // Franchising.com // MADISON, N.J. – Century 21 Real Estate LLC today announced a new collaboration with The Institute for Luxury Home Marketing to help its network of affiliated real estate sales professionals elevate their business within the highly-competitive luxury market. This new association will give agents affiliated with the CENTURY 21® brand access to luxury courses, as well as Institute Member Benefits, from local luxury market reports to wealth insights, to marketing tools designed to attract upper-tier home buyers and sellers.

The two brands are kicking off their relationship with the unveiling of the Q1 2025 Luxury Market Report, the first co-branded quarterly report highlighting the most impactful market data to help affluent buyers and sellers make informed real estate decisions.

A few key highlights from the Q1 report on luxury homes* include:

STEADILY INCREASING INVENTORY: Compared to 2024, inventory in the first quarter of 2025 increased by 26.3% for single-family homes and 27.3% for condominiums and townhomes.
GROWING CONSUMER CONFIDENCE DRIVING SALES: Compared to 2024, sales in the first quarter of 2025 increased by 9.4% for single-family homes and 2.4% for condominiums and townhomes.
HOMEBUYERS IN FOR THE LONG-HAUL: Moving away from short-term gains and “flips”, most transactions were anchored in long-term goals such as relocation, upsizing, or the acquisition of secondary homes.

While industry professionals and consumers continue to keep a close eye on macroeconomic factors such as interest rate policy, geopolitical developments and insurance trends, core demands in this sector remain intact.

“The idea of luxury real estate continues to evolve for today’s affluent buyers – it is not limited to a specific price point, but more of a mindset and lifestyle they are looking to attain,” said Tori Keichinger, Vice President, Head of Marketing for Century 21 Real Estate LLC. “Understanding the trends that shape this sector will be key to helping agents guide clients to make informed decisions along their real estate journeys. We couldn’t think of a more perfect collaborator than The Institute for Luxury Home Marketing to help agents affiliated with the CENTURY 21® brand do just that as they continue to expand their businesses into the luxury sector.”

As part of its recently enhanced CENTURY 21 Fine Homes & Estates program, the CENTURY 21 brand and The Institute will co-host a series of live-stream learning courses throughout the year led by two experienced luxury agents who are leading their respective markets when it comes to high-end real estate – Sarah Gunnip, CENTURY 21 Mike Bowman, Inc. and Laura Heigl, CENTURY 21 Scheetz.

“We are very excited to forge this new relationship with the CENTURY 21 brand. Not only are they providing their affiliated agents access to the latest data on the luxury market, but we’ll be working together to provide them with The Institute’s courses and agent tools, all delivered by CENTURY 21,” said Diana Weir, Head of The Institute.

*The median luxury threshold price for single-family homes is $900,000, and for attached homes is $700,000 as set by The Institute for Luxury Home Marketing.

SOURCE Century 21 Real Estate LLC

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