The CENTURY 21 Brand Expands Into Northern Nevada With Latest Affiliation of Female-led Fernley Brokerage

By: Century 21 | 0 Shares 74 Reads

May 20, 2025 // Franchising.com // FERNLEY, Nev. – Century 21 Real Estate LLC affiliation of female-led Nevada Prime Real Estate LLC in Fernley.

The full-service brokerage was established in February of 2020 by current broker/owner Michelle Barney. Barney originally joined the real estate industry as an Administrative Clerk for a custom home builder and developer in 2004. While working there she obtained her real estate license and became the Project Manager, responsible for completing an entire home-building subdivision. In 2008, Barney started selling resale properties while pursuing a broker’s license and property management certification. Fast forward to 2020, Barney officially opened the doors of her own brokerage only one month before the pandemic, quickly forcing her to learn how to navigate crises and instill confidence and knowledge in her clients and affiliated agents, despite difficult circumstances.

Barney has since become a staple of the Northern Nevada real estate community, currently serving on the Sierra Nevada REALTORS® Board of Directors, as well as serving as the Vice President for the Fernley Chamber of Commerce and on the Fernley Main Street Board of Directors.

Now doing business as CENTURY 21 Prime, Barney and her independent sales professionals will have access to the CENTURY 21® technology and marketing, lead generation, and agent learning and coaching.

“Since we emerged from the pandemic, our goal has been to fully embrace and immerse ourselves in the community,” said Barney. “I believe our community-facing values mesh perfectly with CENTURY 21® and I firmly believe that our name recognition will allow us to better pursue our vision for our company’s future.”

CENTURY 21 Prime operates on the mantra of creating “Clients For Life.” In every client interaction, they pride themselves on their ability to develop long lasting relationships through the results they produce, as well as through the genuine compassion they show when addressing every client’s unique needs. From home buyers and home sellers making their first big move in life, to seasoned investors, CENTURY 21 Prime offers holistic service backed by local expertise.

“We are committed to helping nurture all those that live, work, and play in our corner of Nevada,” said Barney. “When someone comes to us for help, we’ll provide them with a one-stop-shop for all their real estate needs. I’m fortunate to be surrounded by a group of equally compassionate and competent professionals who treat every client as an extension of their own family.”

Located roughly 30 minutes from Reno, one of Nevada’s largest metropolitan areas, Fernley offers a blend of rural living and urban commodities. Home to multiple casinos, parks, trails, and mom-and-pop shops, Fernley offers a true taste of desert, frontier living. Residents in Fernley may already be familiar with Barney’s firm thanks to their involvement in the Fern45, Fernley Rodeo, High Desert Little League, Fernley Aces, Fernley High School Music Program, and the Fernley Boys and Girls Club.

“To succeed in Nevada real estate requires an understanding of vastly different markets, from the bright lights of Las Vegas and Reno, to the quiet frontier towns of the desert,” said Mike Miedler, president and CEO of Century 21 Real Estate LLC. “It takes true local insight to achieve success in that market, and fortunately, Michelle has exactly that. Michelle’s homegrown talent and expertise has allowed her to carve out a niche for herself in Northern Nevada and we’re excited to help her tap into the latest tools and technology in the real estate industry, while still promoting her small-town, family-first philosophy.”

SOURCE Century 21 Real Estate

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