Shred415 Franchise Business Overview
Founded in 2011 by friends Bonnie Micheli and Tracy Roemer, Shred415 is a growing interval-based fitness concept that’s more than a workout; it’s a family-friendly, all-inclusive athletic environment that delivers a sense of belonging and accomplishment. The name comes from the combination of strength training and treadmill work (strength + tread = Shred), divided into four 15-minute intervals alternating between speed and endurance drills on top-quality treadmills and strength and functional movement training on the floor. Each class is designed to increase muscle and burn calories in a fun, fast-paced workout tailored to every individual’s level and goals. Based in Chicago, IL the franchise has nine locations currently open in urban and suburban metro markets throughout the Midwest and aims to have over 150 locations open by 2020.
Shred415 was founded in 2011 by friends, moms and fitness aficionados, Bonnie Micheli and Tracy Roemer, in response to a glaring lack of experiential boutique fitness concepts in the Chicagoland area. Meeting as neighbors with similarly aged children, the pair became fast friends and bonded over their shared love for fitness. Tracy boasts two decades of teaching and business management experience both for large and small gym concepts and Bonnie leverages a decade of teaching and management experience in the boutique fitness space on top of another decade of relevant business experience. Fed up with the lack of boutique studio options available to them in Chicago, the two joined forces to create Shred415.
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