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About Smoothie Factory
The first Smoothie Factory location opened in Carrollton, Texas in 1996 and was acquired by BRIX Holdings, LLC, an innovative multi-concept franchising company, in 2014. Smoothie Factory Juice Bar has established itself as a leading retailer of real fruit smoothies, fresh juices and nutritional products. Both the domestic and international headquarters of Smoothie Factory are located in Dallas, Texas. The Smoothie Factory Juice Bar brand signifies exceptional products with the highest nutritional values and promotes healthy eating options that fit into its customers’ lifestyles. Smoothie Factory Juice Bar locations also offer popular nutritional supplements to consumers at low costs.
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"“I saw at an early age that we could do things much better in the smoothie business. I had researched the industry as a school project in the hotel and restaurant management program when I was a student at the University of Houston. There were a lot of mom-and-pop shops at the time. And they were using a lot of concentrates and purees. I was also a member of the 1992 Olympic Taekwondo team in Barcelona, and that was the catalyst for it all. I wanted something better after workouts; not the sugary stuff. We founded Smoothie Factory in 1996, and our customers recognized the quality of our ingredients from the very beginning. We started as a store operator, and we started franchising a year later. Today, with the best smoothies, value-priced nutritional supplements and fresh cold-squeezed juices, we have multiple revenue streams under one roof."
"Franchising is pretty much all I’ve ever known. I actually started working at a smoothie franchise that was part of another chain when I was in college. I ended up becoming a franchise owner of that very same location. I sold it and invested in another frozen treat business by campus. And then, when the opportunity arose for me to invest in Smoothie Factory, I jumped on it. I knew from years of experience that this chain had the best product line and used the healthiest ingredients in the industry. Having a stake in that brand was incredibly appealing."