Phenix Salon Suites Flies High with More Growth in Store 
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Phenix Salon Suites Flies High with More Growth in Store 

Phenix Salon Suites Flies High with More Growth in Store 

Phenix Salon Suites has its sights set on more explosive growth as a premier, pioneering brand and one of the nation's fastest-growing franchises built for the future.

The California-based salon suites rental leader—and top brand in the hearts of lifestyle professionals—recently celebrated the milestone opening of its 300th location in Atlanta. The brand shows no signs of slowing down, as stylists and their clients embrace the security and safety of the individualized suites like never before.

Growth for the resilient salon suite concept that now spans across 33 states has been fast and furious, says franchise veteran Brian Kelley, president and chief operating officer of Phenix Salon Suites.

"I remember getting excited about hitting store number 250, and boy, that train just flew right past as we already sit here with more than 300 locations," laughs Kelley. "We've had great momentum over the last couple of years and are ready to build on it with plans for accelerated expansion. We expect 2021 to be a big year for the Phenix Salon Suites brand."

The industry is taking note. Among the innovative brand's myriad awards, Phenix most recently was named one of the Top 20 Franchises in America by Mirror Review and ranked among the top 100 on Entrepreneur's Fastest-Growing Franchise list.

The suite-based model is here to stay, and nobody does it better than Phenix Salon Suites, founded in 2007 by salon industry icon and A-list stylist Gina Rivera. Rivera, whose industry roots date back to 1929 with her family's first hair salon, launched franchising in 2012, changing the face of the salon industry.

Phenix was one of the first brands to offer luxurious, spacious suites for independent salons and lifestyle professionals to control their own destinies.

Franchise owners can count on reliable, recurring revenue and simple operations—Phenix Salon Suites average 3,500 to 7,500 square feet with 20 to 47 suites. The flexible footprint works for all real estate types, including strip malls, freestanding units, and anchors. Kelley expects Phenix to capitalize on the prime real estate market as of late.

"There's plenty of people chasing 1,500 to 2,500 square feet, but when you start getting up into that 5,000-plus range, there's just not a lot of different industries that need that size of space," Kelley notes. "For us, it's a perfect fit."

As demand and leasing opportunity for suite-style spaces increases, entrepreneurs are finding a franchise family in Phenix. The brand looks to strategically expand in Houston, Chicago, Columbus, Ohio, Detroit, Boston, Upstate New York, and New York City. Phenix also has room to grow in Washington, Oregon, Louisiana, Mississippi, Alabama, and Northern California.

With 16 new salons opening since the start of 2021 and a robust development pipeline, Phenix stands primed to soar as a top investment for semi-absentee owners and multi-unit operators looking to diversify with an industry leader.

Successful franchise owners possess a working knowledge of commercial real estate, general business experience and are well-capitalized with the ability to invest at least $300,000, Kelley says.

"We are a sub-landlord that specializes in the health, wellness, and beauty industries," Kelley says. "It's very much a semi-absentee structure. So, if you're an active C-suite level person, and you're looking for a business on the side or for retirement, Phenix is an ideal solution, with little overhead."

Ready to join the premier salon suite leader and its unmatched franchise opportunity? Visit

Phenix Salon Suites
Phenix Salon Suites is awarding our scalable, semi-absentee opportunity to motivated entrepreneurs. With no salon experience required, franchisees earn reliable revenue from leasing customizable suites to salon and lifestyle professionals. Learn More

Published: May 6th, 2021

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