Phenix Salon Suites Plots High-Profile Paths to More Growth
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Phenix Salon Suites Plots High-Profile Paths to More Growth

Phenix Salon Suites Plots High-Profile Paths to More Growth

Fast-growing Phenix Salon Suites is on a roll.

The award-winning leading salon suite rental franchise—with 310 locations and counting—is riding a wave of momentum with high-caliber partnerships, a flurry of U.S. openings, and an eye on more international expansion. It's a triple threat bolstered by skyrocketing growth and demand for the California-based brand, founded in 2007 by beauty industry icon Gina Rivera.

The surging success of Phenix is capturing the attention of notable entrepreneurs like LL COOL J, one of the brand's newest franchise partners. The pioneering rap artist, record producer, actor, and 2021 Rock & Roll Hall of Fame inductee has joined forces with Phenix's largest franchisee, Kevin Davis, to blaze new industry trails for the brand.

The duo aims to broaden Phenix's presence from coast to coast with more locations planned for Los Angeles and aggressive plans to expand the premier concept throughout the East Coast, including New York City's Queens, Brooklyn, and Manhattan boroughs.

"I have known Gina Rivera for several years now," LL COOL J says. "I love the fact that Gina is not only the founder, but also an active stylist with over 42,000 hours behind a chair servicing clients. She truly understands what it takes to make a difference in the lives of lifestyle professionals. Together, we are helping them realize their dreams of owning and operating their very own businesses. With Phenix, lifestyle professionals have the opportunity to flourish creatively, financially, and professionally. I'm excited to be a part of such a winning organization."

Business is booming for Phenix Salon Suites as lifestyle professionals race to embrace the suite life and the security, safety, and operational control the pioneering brand provides. In the first three months of 2021 alone, Phenix Salon Suites experienced a 194% increase in online traffic by salon professionals looking for a suite to rent.

The California-based brand has opened 16 new salons year-to-date, with more than 25 locations in development, including numerous existing franchisees reinvesting in the salon suite concept to grow within their already successful territories. Two multi-unit franchisees, Greg and Susan Gordillo, are the most recent owners excited to expand with Phenix Salon Suites as they just celebrated the opening of their second Texas location in Houston.

"After the success of our first location in Katy, we felt ready to move forward and bring the salon suites model to a new area ripe with lifestyle professionals looking to begin their entrepreneurial journey," says Greg Gordillo. "Throughout our partnership with Phenix, we have felt so supported by their exceptional corporate team. The founders specifically made us truly feel like family, and the entire team has taken time to closely guide us through every step of the way on our ownership journey."

Paving paths of opportunity is nothing new for Phenix Salon Suites, franchising since 2012. As one of the first salon suite concepts to offer luxurious, customizable spaces for independent salon and lifestyle professionals to rent month-to-month, the award-winning business-to-business leader continues to reinvent the industry.

Along with a flurry of franchise agreements, Phenix has rolled out a sleek, new modernized interior prototype design and continues to innovate with its proprietary mobile app, Gina’s Platform, that helps solo professionals manage their client base and business.

Recognized seven years straight on Entrepreneur's Franchise 500 list, Phenix remains one of the hottest brands in franchising. The company ranks among the top 100 on Entrepreneur's Fastest-Growing Franchise list and was recently named one of the Top 20 Franchises in America by Mirror Review.

"These exciting milestones for Phenix speak to the strength and momentum of the brand," said Brian Kelley, president and chief operating officer of Phenix Salon Suites. "Being named one of the Top 20 Franchises in America is testament to our passion and commitment to supporting our franchise base while attracting new and exciting individuals interested in how our model meets the current trends."

To learn more about Phenix Salon Suites and its scalable, multi-unit franchise opportunities, visit

Phenix Salon Suites
Phenix Salon Suites is awarding our scalable, semi-absentee opportunity to motivated entrepreneurs. With no salon experience required, franchisees earn reliable revenue from leasing customizable suites to salon and lifestyle professionals. Learn More

Published: September 28th, 2021

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