Social Media - Franchising.com

Social Media

Social media marketing provides your franchise business with highly effective ways to engage with your customers on a regular basis. Learn what the most successful brands are doing, which social media platforms they find most effective for their target customer, and how they continue to adapt to new technologies while staying true to their brand message and values.

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Potbelly Sandwich Works
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Potbelly Sandwich Works
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Potbelly Sandwich Works
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Study shows franchises use many channels for advertising, with Facebook and Instagram being the most popular
  • Franchise Update Media
  • 2,730 Reads 5 Shares
Numerator survey: TikTok is the fifth-most used social media platform
  • M. Scott Morris
  • 3,268 Reads 3 Shares
Diving into the AFDR report to deliver the latest insights on how franchises use social media for recruitment
  • Kevin Behan
  • 3,087 Reads 1 Shares
Podcasts deliver important information that potential franchisees can consume on the go
  • Jack Monson
  • 3,171 Reads 7 Shares
How franchises can use LinkedIn to share content and build brand awareness with target audiences   
  • Franchise Update Media
  • 2,970 Reads 1 Shares
Short videos can incorporate storytelling, testimonials, and real-life examples, all excellent vehicles for evoking emotions.
  • Jack Monson
  • 3,822 Reads 9 Shares
When it comes to online content marketing, experts are seeing a drop-off in results from the usual channels and are looking more to owned media
  • Eddy Goldberg
  • 3,584 Reads
When it comes to telling persuasive stories for prospective franchisees, social media platforms are effective tools for today’s franchisors
  • Colleen McMillar
  • 4,094 Reads 6 Shares
Multi-unit operators recognize social media as a powerful way to stay in touch with their customers.
  • Franchise Update Media
  • 4,442 Reads 2 Shares
What's your brand's story? How to use online, short-form storytelling to rise above the competition
  • Jack Monson
  • 3,329 Reads 19 Shares
Social media – a look back and a look forward – with a crisis management plan for when things go wrong online
  • Tim McIntyre
  • 3,547 Reads 23 Shares
MassageLuXe
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MassageLuXe
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MassageLuXe
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Six social media predictions for 2023 foresee big changes ahead
  • Eddy Goldberg
  • 4,253 Reads 3 Shares
Here’s why you should consider a digital detox in your personal and professional life
  • John DiJulius
  • 4,423 Reads 5 Shares
The power of local marketing continues to fuel profits for these franchisees
  • Sara Wykes
  • 7,209 Reads 13 Shares
We asked Doug Poppen, Chief Marketing Officer for Homefront Brands, what social media channels he’s finding most effective for attracting quality leads.
  • Franchise Update Media
  • 8,731 Reads 26 Shares
What’s on your franchise podcast list? Check out these 10 franchise-related podcasts!
  • Jack Monson
  • 5,267 Reads 51 Shares
Are you following - and adapting your social media strategy - to these 8 social media trends in 2022?
  • Eddy Goldberg
  • 4,954 Reads 8 Shares
TikTok and Meta will have a growing impact on your brand this year. Here are some practical ways to get started.
  • Jack Monson
  • 4,746 Reads 35 Shares
See what 100 B2C marketing executives said about global social advertising trends in 2022
  • Eddy Goldberg
  • 4,666 Reads 3 Shares
Social media and innovation are two major drivers behind some franchise brands’ post-Covid success
  • Kerry Pipes
  • 4,475 Reads 3 Shares
6 ways marketers can build a personal brand to help with franchise recruitment
  • Liane Caruso
  • 6,319 Reads 18 Shares
Indevia Accounting
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Indevia Accounting
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Indevia Accounting
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How Home Franchise Concepts adapted its social media activities at its 6 home service brands as Covid restrictions eased
  • Franchise Update Media
  • 5,769 Reads 4 Shares
4 ways Tide Cleaners is adapting its social media activities as Covid restrictions lift
  • Franchise Update Media
  • 4,466 Reads 5 Shares
How GSR Brands, franchisor or Gold Star Chili and Tom & Chee, is adapting its social media activities as Covid restrictions lift. (Hint: It’s not.)
  • Franchise Update Media
  • 4,350 Reads 4 Shares
With the importance of social media boosted by the pandemic, creating an effective, company-wide social media policy is more important than ever
  • Andrew Seid
  • 7,307 Reads 18 Shares
Organic posts for service brands - how to maximize their impact 
  • Jack Monson
  • 5,292 Reads 39 Shares
How Facebook Groups can help to unify and align your franchise system.
  • Charles Bonfiglio
  • 7,126 Reads 54 Shares
Making the most of social media influencers at Massage Heights
  • Ashley Schuetz
  • 5,682 Reads 20 Shares
How to use online-to-offline media strategies to boost your sales.
  • 6,095 Reads 7 Shares
Instagram: 7 ways restaurants can use Instagram to connect with customers and boost sales
  • Adam Guild
  • 15,000 Reads 28 Shares
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