We are the largest, actively franchising daytime franchisor brand in the country that is uniquely positioned in the in demand better breakfast category. With strategic development underway, there are still open territories available. Eggs Up Grill is ready to make you smile just like we do with our guests.

Many factors have made Eggs Up Grill a neighborhood breakfast, brunch and lunch restaurant for more than 25 years. The Brand’s focus on serving as a friendly locale for the community means that from the moment guests enter, they experience warm, attentive service by team members. This is reflected in our 4.7 Google Rating. The full menu is served from open to close and features made-to-order, All-American breakfast and lunch options. Additionally, Eggs Up Grill offers to-go, delivery and catering options providing additional revenue streams for franchise partners.

Eggs Up Grill has consistently experienced accelerated growth, approaching 200 restaurants open, under development, or committed to future development. We have exceptional training, a fully defined supply chain, active field support, and technology in place to help our franchise partners run an efficient business.

Why Choose Eggs Up Grill?

Now, more than ever, Egg Up Grill is the right brand for franchising in the restaurant segment. From its magnetic guest appeal to community-centric culture to compelling economics, there are many reasons why current owners have chosen to franchise with Eggs Up Grill—and why Eggs Up Grill was recently awarded Most Profitable Franchise by Franchise Business Review.

Compelling Economics:

• 31% AUV growth since 2021
• AUV of more than $1.4M* / 17.5% EBITDA*
• Top 50% AUV of more than $1.653M* / 19.7% EBITDA*

*We invite you to view our full Item 19 and detailed P&L in our 2025 FDD.

Training & Support

The only company-owned restaurant out of the brand’s 110-plus locations is also home to the brand’s Training Center and Innovation Lab. Our franchise partners will spend 15 days here with our training team, gaining hands-on operational experience as well as exposure to the Eggs Up Grill culture and DNA.

From there, you will have dedicated New Restaurant Openers at your restaurant for 2 weeks of training before, during and after your restaurant opening.

Training doesn’t stop there. We believe in ongoing training and support individually at your restaurant, through owners' conferences, road shows and digital training resources for all team members through our Egg Yolk University Platform.

Real Estate

We are targeting high-growth suburbs, exurbs and “hometowns”.

A few of the key site attributes are:

• Neighborhood retail (ex. grocer-anchored retail center)
• Adjacency with community generators (ex. residential, schools, churches, parks)
• Population density of ~20,000 or more within 3 miles
• 2800 – 3200 square feet

We provide both in-house and third-party real estate support

Ideal Candidate

Eggs Up Grill is seeking experienced, growth-oriented operators who are ready to build with a proven brand and see an opportunity to strategically expand and diversify their existing portfolio. More than 60% of our franchise partners are multi-unit owners, demonstrating the strength of Eggs Up Grill as a platform for continued growth.

Our ideal franchise partners are multi-unit, multi-brand operators with a demonstrated track record of developing high-performing teams, leveraging established operational infrastructure and successfully growing businesses across multiple locations. They understand their markets, recognize strong real estate opportunities and have the leadership capabilities and resources to scale.

Beyond operational experience, successful Eggs Up Grill franchisees share our commitment to hospitality, community and creating an exceptional guest experience. They are engaged owners who lead with purpose, hold their teams accountable and take pride in building businesses that become part of the communities they serve.

With a focused 6 a.m.–2 p.m. operating daypart, flexible real estate strategy and scalable operating model, Eggs Up Grill offers experienced franchisees a compelling opportunity to diversify their portfolios and build long-term growth with the brand.