Arby's Franchise Overview
The Fast Crafted® products appeal to two different groups (QSR guests and fast casual guests who appreciate being able to get a quality sandwich on the go), and the innovation that is taking place is quite a nice thing to be involved in. The ARG leadership team really is here to improve the Brand, listen to the franchisees and accept their input, and get their buy-in. They respect the knowledge on other side of table, and that is great. ... I think through the creativity of the ad agency, Fallon, and the creativity of our marketing team, they have accomplished great positioning -- letting guests know we deliver quality proteins. And I like the way (CMO) Rob Lynch has engaged the social media aspects to drive young people to Arby's. All brands age, and you always want to stay in front of young guests.
Product development is huge. We have the best pipeline of products this Brand has ever had. I am on the Arby's Franchise Advisory Board, and we ask for proven, tested products and to be told the honest truth about how things test. They shoot straight, and that has helped us put promotional products in that deliver on expectations based upon what happened in the test markets. ... We see great growth areas around us, and we have some plans to really try to grow this Brand. Personally, I count my blessings every morning. I have good people who are working for me who are working their butts off everyday. I want continued growth for them. I could be happy where I am now for the rest of my life and would never have another worry, but what I want is continued growth for our folks and for the team that works for this franchise organization.
|Franchise Fee:||$6,250 - $37,500|
|Total Investment:||$271,950 - $1,773,000|
|Advertising Fee:||Minimum of 4.2%|
Canada: AB, BC, MB, NB, NS, ON, SK
United States: AL, AK, AZ, CA, CT, DE, DC, FL, HI, ID, IL, IA, LA, ME, MD, MA, MS, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OR, PA, RI, SC, SD, TN, VT, VA, WA, WV, WY
Arby's, founded in 1964, is the second-largest sandwich restaurant brand in the world with more than 3,400 restaurants in seven countries. Arby's is part of the Inspire Brands family of restaurants.
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