|Franchise Fee:||$6,250 - $37,500|
|Total Investment:||$271,950 - $1,773,000|
|Advertising Fee:||Minimum of 4.2%|
Canada: AB, BC, MB, NB, NS, ON, SK
United States: AL, AK, AZ, CA, CT, DE, DC, FL, HI, ID, IL, IA, LA, ME, MD, MA, MS, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OR, PA, RI, SC, SD, TN, VT, VA, WA, WV, WY
Arby's, founded in 1964, is the first nationally franchised sandwich restaurant brand, with more than 3,300 restaurants worldwide. The Arby's brand purpose is "Inspiring Smiles Through Delicious Experiences®." Arby's restaurants feature Fast Crafted® service, a unique blend of quick-serve speed and value combined with the quality and made-for-you care of fast casual. Arby's Restaurant Group, Inc. is the parent company of the franchisor of the Arby's brand and is headquartered in Atlanta, Ga.
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"The Fast Crafted® products appeal to two different groups (QSR guests and fast casual guests who appreciate being able to get a quality sandwich on the go), and the innovation that is taking place is quite a nice thing to be involved in. The ARG leadership team really is here to improve the Brand, listen to the franchisees and accept their input, and get their buy-in. They respect the knowledge on other side of table, and that is great. ... I think through the creativity of the ad agency, Fallon, and the creativity of our marketing team, they have accomplished great positioning -- letting guests know we deliver quality proteins. And I like the way (CMO) Rob Lynch has engaged the social media aspects to drive young people to Arby's. All brands age, and you always want to stay in front of young guests."
"There was one location we wanted, and there was competition for it, and the landlord had to make a decision between us or some other brand. Before I could make a deal, I had to get approval for the location. So I called the ARG real estate department, which was very busy, and they sent somebody out the very next day. I was very happy. They approved the site, we got the location, and we have that restaurant under construction right now...and when we have construction challenges, I call (Senior Director of Construction) Tom Huch, who I know is extremely busy doing so many remodels. He is always helping me. One restaurant we just picked up from another brand was in a very, very small location. I told Tom, that this is a very challenging project, and he's helping me every step of the way"